[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fXsdJmX3BaQz4hpgTsKUfX0Ki8vg7Wjf6HCjxFLcbsHk":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":30,"type":31},[],"2023-10-19 12:43:55",100634941,[8,9,10,11],"过量需求","不规则需求","下降需求","有害需求",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},20,"28d3feb2496d80177d0f2f2309898243","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F25b30343053994e8940089572d36015b.jpg","市场营销学","a83c5128b9044b658b386805606f5cac","","针对 ( ) 的市场情况,市场营销的任务是反市场营销",[21,32,35,44,53,62,71,80,89,98],{"answer":22,"createTime":5,"id":23,"options":24,"question":29,"source":30,"type":31},[],100634940,[25,26,27,28],"刺激需求","需求管理","生产管理","销售管理","市场营销管理的实质是 ( )","v1",0,{"answer":33,"createTime":5,"id":6,"options":34,"question":19,"source":30,"type":31},[],[8,9,10,11],{"answer":36,"createTime":5,"id":37,"options":38,"question":43,"source":30,"type":31},[],100634942,[39,40,41,42],"生产导向型","推销导向型","市场营销导向型","社会市场营销导向型","以&quot;顾客需要什么,我们就生产供应什么&quot;作为其座右铭的企业属于 ( )企业",{"answer":45,"createTime":5,"id":46,"options":47,"question":52,"source":30,"type":31},[],100634943,[48,49,50,51],"生产观念","产品观念","市场营销观念","社会市场营销观念","某种具有良好市场前景的产品,因生产成本很高,必须通过提高生产率和降低成本来扩大市场时,则会导致企业奉行( )",{"answer":54,"createTime":5,"id":55,"options":56,"question":61,"source":30,"type":31},[],100634944,[57,58,59,60],"顾客价值","顾客满意","顾客偏好","顾客购买","通过满足顾客需求达到 ( ),最终实现包括利润在内的企业目标,是现代市场营销的基本精神",{"answer":63,"createTime":5,"id":64,"options":65,"question":70,"source":30,"type":31},[],100634945,[66,67,68,69],"服务价值","产品价值","人员价值","形象价值","决定顾客购买总价值大小的关键和主要因素是 ( )",{"answer":72,"createTime":5,"id":73,"options":74,"question":79,"source":30,"type":31},[],100634946,[75,76,77,78],"附加服务","送货","产品保证","质量","通用电气公司董事长约翰&bull;韦尔奇在谈到全面质量管理时认为,( )是我们维护顾客忠诚最好的保证,是我们对付外国竞争最有力的武器,是我们保护增长和盈利的唯一途径&quot;",{"answer":81,"createTime":5,"id":82,"options":83,"question":88,"source":30,"type":31},[],100634947,[84,85,86,87],"创造产品价值","创造顾客价值","技术创新","产品创新","从企业价值链及其构成看,下游环节的中心是 ( )",{"answer":90,"createTime":5,"id":91,"options":92,"question":97,"source":30,"type":31},[],100634948,[93,94,95,96],"高度集权","效率低下","执行过时的营销观念","阻碍市场知识的积累及其在组织内部的广泛传播","从组织创新的角度看,传统企业组织(有的学者称之为&quot;命令──控制式组织&quot;)的致命弱点是 ( )",{"answer":99,"createTime":5,"id":100,"options":101,"question":106,"source":30,"type":31},[],100634949,[102,103,104,105],"倾听","学习","市场调查","市场营销","企业感知外部世界的所有活动,我们称之为 ( )"]