[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$foN1HGYUjKE4Yf_DchX47tJ65OBezl9fzoPKzp-Fuk4o":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":24,"type":25},[],"2023-11-01 12:04:32",102668891,[8,9,10,11],"持续效果","到达效果","心理效果","影响效果",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},23,"1ad58ba785e20cb4277c595100a9bb3b","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002Ff25bf51598445bc8bda31359219b0294.png","《广告制作》","5b1c50685e47434a998edc896ccca779","广告制作概述(试卷)","广告效果的衡量标准大致有三个,即传播效果、销售效果、___",[21,26,35,44,53,61,70,79,88,97],{"answer":22,"createTime":5,"id":6,"options":23,"question":19,"source":24,"type":25},[],[8,9,10,11],"v1",0,{"answer":27,"createTime":5,"id":28,"options":29,"question":34,"source":24,"type":25},[],102668893,[30,31,32,33],"组合法","检核表法","635法","联想法","默写式头脑风暴法,又被称之为___",{"answer":36,"createTime":5,"id":37,"options":38,"question":43,"source":24,"type":25},[],102668895,[39,40,41,42],"老宋体","楷书体","仿宋体","美术体","广告字体可以分为印刷体、手写体和___三类",{"answer":45,"createTime":5,"id":46,"options":47,"question":52,"source":24,"type":25},[],102668897,[48,49,50,51],"英国","美国","法国","巴西","直邮广告,又称DM广告,是___最早的广告形式",{"answer":54,"createTime":5,"id":55,"options":56,"question":60,"source":24,"type":25},[],102668898,[57,58,30,59],"悬念法","选择法","比较法","直接创意法主要有直觉法、触动法和___等",{"answer":62,"createTime":5,"id":63,"options":64,"question":69,"source":24,"type":25},[],102668899,[65,66,67,68],"伯恩巴克","瑞夫斯","奥格威","乔治&middot;葛里宾","&quot;戴眼罩的男士穿着哈撒韦衬衫&quot;的广告是___创意的",{"answer":71,"createTime":5,"id":72,"options":73,"question":78,"source":24,"type":25},[],102668900,[74,75,76,77],"记忆模式","心理模式","几何图形模式","AIDMA模式","在广告效果的测评模式中经常使用的三种模式是数学、文字逻辑和___",{"answer":80,"createTime":5,"id":81,"options":82,"question":87,"source":24,"type":25},[],102668901,[83,84,85,86],"核心","基本概念","价值","目的和诉求","广告主题是广告的中心思想,是为了达成某种目而表达的",{"answer":89,"createTime":5,"id":90,"options":91,"question":96,"source":24,"type":25},[],102668902,[92,93,94,95],"形象","目标","效果","信息","广告的最终目的在于追求广告",{"answer":98,"createTime":5,"id":99,"options":100,"question":105,"source":24,"type":25},[],102668903,[101,102,103,104],"市场规划行事","产品结构行事","创意行事","基本原则行事","有效的广告秘须根据"]