[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fiaVamMIa33ZEu85YD3_uQCdTvyIgZZ3RE-h93y58SEk":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":13,"question":20,"related":21,"source":25,"type":26},[],"2023-11-13 16:23:08",105512163,[8,9,10,11,12],"advertising","sales promotion","publicity","personal selling","a nonpersonal communication channel",{"count":14,"courseId":15,"courseImg":16,"courseName":17,"workId":18,"workName":19},15,"9cd1e7a2d1a913edbb66f143eacdfffe","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F179d1c89ef99db863161f86a6192bfdc.jpg","市场营销学(全英文) Principles of Marketing","e504d04289004d9bb49d9dcab1208ced","Test 14 IMC",""Buy it now" is the message of ________",[22,27,35,43,53,64,74,84,94,99],{"answer":23,"createTime":5,"id":6,"options":24,"question":20,"source":25,"type":26},[],[8,9,10,11,12],"v1",0,{"answer":28,"createTime":29,"id":30,"options":31,"question":34,"source":25,"type":26},[],"2024-01-04 16:12:17",105512166,[8,9,32,11,33],"direct marketing","public relations","Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events",{"answer":36,"createTime":5,"id":37,"options":38,"question":42,"source":25,"type":26},[],105512167,[8,39,33,40,41],"sales promotions","strategic positioning","direct marke","Which of the following is not an aspect of the promotion mix",{"answer":44,"createTime":29,"id":45,"options":46,"question":52,"source":25,"type":26},[],105512168,[47,48,49,50,51],"promotional tools used for push strategies but not pull strategies","communications channels that should be integrated under the concept of integrated marketing communications","promotional tools adapted for use in mass marketing","promotional tools used for pull strategies but not push strategies","communications channels focused more on narrowcasting than broadcasting","Advertising, sales promotion, personal selling, public relations, and direct marketing are all ________",{"answer":54,"createTime":55,"id":56,"options":57,"question":63,"source":25,"type":26},[],"2024-01-04 16:12:18",105512169,[58,59,60,61,62],"direct mail","newspapers","Internet "chats"","billboards","magazines","Vast numbers of consumers are aware of your product. It is now your goal to enhance preference for your product. You plan to use nonpersonal communications through print media and display media. This will include all of the following EXCEPT ________",{"answer":65,"createTime":5,"id":66,"options":67,"question":73,"source":25,"type":26},[],105512172,[68,69,70,71,72],"buzz marketing","atmospheres","e-mail","word of mouth","sales calls","Nonpersonal communication channels include major media, ________, and events",{"answer":75,"createTime":29,"id":76,"options":77,"question":83,"source":25,"type":26},[],105512173,[78,79,80,81,82],"collect feedback","select a message channel","design a marketing appeal","select a message source","plan a media purchase","To ________, a marketer can ask target audience members whether they remember the message, how many times they saw it, and what points they remember",{"answer":85,"createTime":55,"id":86,"options":87,"question":93,"source":25,"type":26},[],105512174,[88,89,90,91,92],"attempting to charge less for a brand than for manufacturers' brands","advertising service packages that cannot actually be provided","raising a product's prices","advertising a cheaper brand but only making a more expensive one available to customers","favoring certain customers over others through trade promotions","Which of the following would be classified as bait-and-switch advertising",{"answer":95,"createTime":29,"id":96,"options":97,"question":98,"source":25,"type":26},[],105512175,[11,32,10,33,39],"The use of short-term incentives to encourage the purchase or sale of a product or service is called ________",{"answer":100,"createTime":29,"id":101,"options":102,"question":105,"source":25,"type":26},[],105512176,[9,103,11,33,104],"mass-market advertising","segmented advertising","Which promotional tool is most effective in building up buyers' preferences, convictions, and, most importantly, actions"]