[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f9p_eS8qpVuRHJBkr6V5Pc-KOjc_6a2GIA6Cu0UDQ84Y":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":29,"type":30},[],"2023-12-19 15:31:02",116851480,[8,9,10,11],"需求","欲望","服务","交换",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},80,"b40bbdcfab37882a44eb6ac3bc424700","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F26d554a53616beb9c7ca85b9b93464ea.jpg","市场营销学2023.09","8df12d50a7fc4ebba9fe44d06fc440ff","第1-3章 章节测验","()是由人类需要派生出的一种形式,受到社会文化和个性的限制",[21,31,40,49,58,67,75,78,86,95],{"answer":22,"createTime":5,"id":23,"options":24,"question":28,"source":29,"type":30},[],116851471,[25,26,11,27],"生产","分配","促销","市场营销的核心职能是","v1",0,{"answer":32,"createTime":5,"id":33,"options":34,"question":39,"source":29,"type":30},[],116851472,[35,36,37,38],"顾客的需要、欲望和需求","产品和服务","市场定位","资源","营销过程开始于确定()",{"answer":41,"createTime":5,"id":42,"options":43,"question":48,"source":29,"type":30},[],116851473,[44,45,46,47],"环境分析、购买者行为分析——市场营销战略——4P","环境分析、购买者行为分析——4P——市场营销战略","市场营销战略——4P——环境分析、购买者行为分析","市场营销战略——环境分析、购买者行为分析——4P","以下关于市场营销学学习的逻辑思路,正确的是",{"answer":50,"createTime":5,"id":51,"options":52,"question":57,"source":29,"type":30},[],116851476,[53,54,55,56],"以公众服务为导向","专注于顾客、致力于营销","朝着全球化和社会化发展","更关注政府规章制度","今天成功的公司都有一个共同点,即",{"answer":59,"createTime":5,"id":60,"options":61,"question":66,"source":29,"type":30},[],116851477,[62,63,64,65],"让渡顾客价值和顾客满意","更高的股票价值","追求公司形象","利润最大化","( )是现代营销理念和实践的中心任务",{"answer":68,"createTime":5,"id":69,"options":70,"question":74,"source":29,"type":30},[],116851478,[71,72,73,37],"市场调研","市场细分","目标市场选择","以下不属于市场营销战略的是",{"answer":76,"createTime":5,"id":6,"options":77,"question":19,"source":29,"type":30},[],[8,9,10,11],{"answer":79,"createTime":5,"id":80,"options":81,"question":85,"source":29,"type":30},[],116851481,[82,83,11,84],"强迫","贪婪","支付能力","需求是受()所支撑的欲望",{"answer":87,"createTime":5,"id":88,"options":89,"question":94,"source":29,"type":30},[],116851482,[90,91,92,93],"满意的顾客一定忠诚","不满意的顾客一定不忠诚","忠诚的顾客一定满意","忠诚的顾客可能不满意","以下说法正确的是",{"answer":96,"createTime":5,"id":97,"options":98,"question":103,"source":29,"type":30},[],116851483,[99,100,101,102],"满足消费者的需求和欲望","获取利润","求得生存和发展","把商品推销给消费者","从营销理论的角度而言,企业市场营销的最终目标是"]