[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fCIEUW038Tr5Zh7gJBXxvALI3zoR1c92gMrvD3tWEVxA":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":30,"type":31},[],"2023-12-23 23:02:35",120389317,[8,9,10,11],"信息源与信息","喜爱与权威","互惠与稀缺","一致性与舆论",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},5,"79b0161e91d16c78b1f0a6a2053681cf","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002Fbbc190175c4530b3af0ee3dc7db83e70.jpg","消费者行为学","fc644adfa6fe4c1db6dddfaeff02aa76","第六章小测验","罗伯特•西迪奥尼著有《影响力》一书,揭示了有效说服背后的六个心理学原理,不包括( )",[21,32,35,42,52],{"answer":22,"createTime":5,"id":23,"options":24,"question":29,"source":30,"type":31},[],120389316,[25,26,27,28],"负面","长期","正面","忠诚","对于理性派消费者,提供感性的情境,快乐的情绪,让他们体会到产品带来的乐趣有助于他形成( )的态度","v1",0,{"answer":33,"createTime":5,"id":6,"options":34,"question":19,"source":30,"type":31},[],[8,9,10,11],{"answer":36,"createTime":5,"id":37,"options":38,"question":41,"source":30,"type":31},[],120389321,[39,40,27,25],"激进","保守","态度ABC模型给我们的启示是:对于理性派消费者,提供感性的情境,快乐的情绪,让他们体会到产品带来的乐趣有助于他形成( )的态度",{"answer":43,"createTime":5,"id":44,"options":45,"question":50,"source":30,"type":51},[],120389322,[46,47,48,49],"模型包含三个变量,分别是属性、信念和权重","模型中的"信念"因子是对态度对象某一属性的评价","总体态度=消费者对所有品牌各属性的评价X 该属性的重要性","模型可以用来测量和比较消费者对于不同产品和品牌的态度","产品的多种特性如何影响消费者的最终态度,费舍宾( Fishbein)模型给出了相应的解释,以下阐述正确的是:( )",1,{"answer":53,"createTime":5,"id":54,"options":55,"question":60,"source":30,"type":51},[],120389326,[56,57,58,59],"评价","情感","行为意向","认知","态度是一个复合概念,态度ABC模型认为:态度由( )构成"]