[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fJV6KEYEOzT155E9pXNUWJOUih2hO9oygPzzHhReSZSY":3},{"id":4,"source":5,"question":6,"options":7,"answer":14,"related":15,"type":26,"origin":115,"createTime":114},128866752,"v1","下面哪个不是写软文的\"由头\",即炒作点?( )",[8,9,10,11,12,13],"与其他知名企业建立合作关系","员工拿好处损害公司利益","大项目的成功中标","公司或产品等获得奖项","新产品上市","本行业突发事件及本公司的有效应对措施",[],[16,29,39,50,61,71,81,90,100,110],{"id":17,"source":5,"question":18,"options":19,"answer":24,"related":25,"type":26,"origin":27,"createTime":28},128866681,"以满足社交需求为主要目的,用户可以在此类平台上进行日 常工作和生活上的沟通,达到传递情感、共享信息的目的媒体是( )",[20,21,22,23],"社交新媒体","音频新媒体","图文新媒体","视频新媒体",[],[],0,null,"2024-01-08T09:12:01+08:00",{"id":30,"source":5,"question":31,"options":32,"answer":37,"related":38,"type":26,"origin":27,"createTime":28},128866691,"在微博上发布的带有营销色彩的文案称为( )",[33,34,35,36],"公众号营销文案","微信朋友圈文案","社群营销文案","微博营销文案",[],[],{"id":40,"source":5,"question":41,"options":42,"answer":48,"related":49,"type":26,"origin":27,"createTime":28},128866701,"在软文中设置有效的关键词,下面说法错误的是?( )",[43,44,45,46,47],"选择适当的关键字是增进被搜索率的第一步","选取那些常为人们在搜索你们行业或产品时所用到的关键字","通过长期的观察和去除,除去一些没人使用的或较少人去使用的关键字","关键字是描述你的品牌、产品、网站或服务的词语","关键字可以随便选择",[],[],{"id":51,"source":5,"question":52,"options":53,"answer":58,"related":59,"type":26,"origin":27,"createTime":60},128866711,"下列说法不正确的是( )",[54,55,56,57],"新媒体文案是主要基于媒体重点输出的广告","文案,是广告的一种表现形式,也是一种职业的称呼","广告是文字的性的行业","广告界的文案有广义和狭义之说",[],[],"2024-01-08T09:12:02+08:00",{"id":62,"source":5,"question":63,"options":64,"answer":69,"related":70,"type":26,"origin":27,"createTime":60},128866714,"未来软文的发展方向是什么?( )",[65,66,67,68],"广告专栏性质","潜藏式广告的软性营销","平面软文广告","软文专业化",[],[],{"id":72,"source":5,"question":73,"options":74,"answer":79,"related":80,"type":26,"origin":27,"createTime":60},128866720,"详情页文案的创作应该遵循( )",[75,76,77,78],"以上没有符合的选项","中央路径原则","USP原则","FAB原则",[],[],{"id":82,"source":5,"question":83,"options":84,"answer":88,"related":89,"type":26,"origin":27,"createTime":60},128866725,"软文的目的和宗旨是什么?( )",[85,86,87],"推销产品","制造需求和引导消费","推销服务",[],[],{"id":91,"source":5,"question":92,"options":93,"answer":98,"related":99,"type":26,"origin":27,"createTime":60},128866735,"文案的英文词为: ( )",[94,95,96,97],"Speaker","Copyreader","Writer","Copywriter",[],[],{"id":101,"source":5,"question":102,"options":103,"answer":108,"related":109,"type":26,"origin":27,"createTime":60},128866743,"软文营销常用的方式是什么?( )",[104,105,106,107],"征文、促销、活动等等","以上说法都正确","产品深度介绍及企业文化展示","消费环境制造及消费榜样树立",[],[],{"id":4,"source":5,"question":6,"options":111,"answer":112,"related":113,"type":26,"origin":27,"createTime":114},[8,9,10,11,12,13],[],[],"2024-01-08T09:12:03+08:00",{"courseName":116,"courseImg":117,"workName":118,"workId":119,"count":120,"courseId":121},"520411软文写作","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F9c1e48361b00f3ee2086f4e259ed792b.jpg","520411《软文营销》期末客观题复习","exam_113842290",76,"fce885760142c65fced50b8423e3faf3"]