[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fWKnkbpXGsir_ScVCxTcbjKxAlItO0r8oyeBw4q2QxlI":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":13,"question":20,"related":21,"source":25,"type":26},[],"2024-01-08 19:52:10",129218003,[8,9,10,11,12],"shortages of raw materials","increased pollution","increased government intervention","persistence of cultural values","chemical pollutants in the food supply",{"count":14,"courseId":15,"courseImg":16,"courseName":17,"workId":18,"workName":19},13,"9cd1e7a2d1a913edbb66f143eacdfffe","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F179d1c89ef99db863161f86a6192bfdc.jpg","市场营销学(全英文) Principles of Marketing","7b10f89956bd488a877caec19b9c7a82","Ch03 Test","As a marketer of pesticides, you should be concerned about all of the following natural environment trends mentioned in your text except ________",[22,27,38,48,58,68,78,88,98,108],{"answer":23,"createTime":5,"id":6,"options":24,"question":20,"source":25,"type":26},[],[8,9,10,11,12],"v1",0,{"answer":28,"createTime":29,"id":30,"options":31,"question":37,"source":25,"type":26},[],"2024-01-08 19:52:11",129218007,[32,33,34,35,36],"demographic","psychographic","economic","geographic","cultural","Your marketing department is currently researching the size, density, location, age, and occupations of your target market. Which environment is being researched",{"answer":39,"createTime":29,"id":40,"options":41,"question":47,"source":25,"type":26},[],129218011,[42,43,44,45,46],"protect the interests of society","regulate prices","increase world trade","regulate monopolies","promote social responsibility","Business legislation has been created for three basic reasons: to protect companies from each other, to protect consumers, and to ________",{"answer":49,"createTime":29,"id":50,"options":51,"question":57,"source":25,"type":26},[],129218014,[52,53,54,55,56],"the marketing environment","strategic planning","target markets","the marketing mix","none of the above","Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers",{"answer":59,"createTime":29,"id":60,"options":61,"question":67,"source":25,"type":26},[],129218018,[62,63,64,65,66],"develop a presence on social networking sites","position his agency as focused on specialized experiences","implement a mass marketing campaign","place specially-targeted ads in gay-themed publications","sponsor social events in metropolitan areas","Chet Hoffman's chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market that spends an increasing percentage of its income on travel. Which of the following would be the least effective component of a marketing plan for Chet to take advantage of this opportunity",{"answer":69,"createTime":29,"id":70,"options":71,"question":77,"source":25,"type":26},[],129218023,[72,73,74,75,76],"Recognizing people with disabilities; recognizing an increasing Asian market","Geographic shifts in population; the increasing gay and lesbian market","The green movement; cause-related marketing","Changing lifestyles; geographic shifts in population","An increased white-collar population; a better educated population","_____ may impact product demand at McDonald's more than ________",{"answer":79,"createTime":29,"id":80,"options":81,"question":87,"source":25,"type":26},[],129218026,[82,83,84,85,86],"Millennials","telecommuters","the lesbian, gay, bisexual, and transgender community","adults with disabilities","baby boomers","A marketing program promoting small\u002Fhome business and technological support services would most likely target which growing demographic segment",{"answer":89,"createTime":29,"id":90,"options":91,"question":97,"source":25,"type":26},[],129218027,[92,93,94,95,96],"telecommuter","SOHO","mobile","work-at-home","contract","Nearly 10 percent of American workers are working out of their homes with technological conveniences such as PCs, Internet access, and fax machines. These workers are referred to as the ________ market",{"answer":99,"createTime":29,"id":100,"options":101,"question":107,"source":25,"type":26},[],129218031,[102,103,104,105,106],"food, housing, retirement planning","housing, insurance, taxes","food, housing, transportation","housing, taxes, transportation","food, travel, savings","Which of the following groups of expenses uses up most household income",{"answer":109,"createTime":29,"id":110,"options":111,"question":117,"source":25,"type":26},[],129218032,[112,113,114,115,116],"income","family size","levels of education","social class awareness","ethnic diversity","Because of increasing ________, Americans will demand higher quality products, books, magazines, travel, personal computers, and Internet services"]