[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fxD8WUglnQED3W1UV6ng0gYNUdvFLA2K5Cf2OHk23XJ4":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":13,"question":20,"related":21,"source":33,"type":34},[],"2024-01-08 19:52:11",129218014,[8,9,10,11,12],"the marketing environment","strategic planning","target markets","the marketing mix","none of the above",{"count":14,"courseId":15,"courseImg":16,"courseName":17,"workId":18,"workName":19},13,"9cd1e7a2d1a913edbb66f143eacdfffe","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F179d1c89ef99db863161f86a6192bfdc.jpg","市场营销学(全英文) Principles of Marketing","7b10f89956bd488a877caec19b9c7a82","Ch03 Test","Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers",[22,35,45,55,58,68,78,88,98,108],{"answer":23,"createTime":24,"id":25,"options":26,"question":32,"source":33,"type":34},[],"2024-01-08 19:52:10",129218003,[27,28,29,30,31],"shortages of raw materials","increased pollution","increased government intervention","persistence of cultural values","chemical pollutants in the food supply","As a marketer of pesticides, you should be concerned about all of the following natural environment trends mentioned in your text except ________","v1",0,{"answer":36,"createTime":5,"id":37,"options":38,"question":44,"source":33,"type":34},[],129218007,[39,40,41,42,43],"demographic","psychographic","economic","geographic","cultural","Your marketing department is currently researching the size, density, location, age, and occupations of your target market. Which environment is being researched",{"answer":46,"createTime":5,"id":47,"options":48,"question":54,"source":33,"type":34},[],129218011,[49,50,51,52,53],"protect the interests of society","regulate prices","increase world trade","regulate monopolies","promote social responsibility","Business legislation has been created for three basic reasons: to protect companies from each other, to protect consumers, and to ________",{"answer":56,"createTime":5,"id":6,"options":57,"question":20,"source":33,"type":34},[],[8,9,10,11,12],{"answer":59,"createTime":5,"id":60,"options":61,"question":67,"source":33,"type":34},[],129218018,[62,63,64,65,66],"develop a presence on social networking sites","position his agency as focused on specialized experiences","implement a mass marketing campaign","place specially-targeted ads in gay-themed publications","sponsor social events in metropolitan areas","Chet Hoffman's chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market that spends an increasing percentage of its income on travel. Which of the following would be the least effective component of a marketing plan for Chet to take advantage of this opportunity",{"answer":69,"createTime":5,"id":70,"options":71,"question":77,"source":33,"type":34},[],129218023,[72,73,74,75,76],"Recognizing people with disabilities; recognizing an increasing Asian market","Geographic shifts in population; the increasing gay and lesbian market","The green movement; cause-related marketing","Changing lifestyles; geographic shifts in population","An increased white-collar population; a better educated population","_____ may impact product demand at McDonald's more than ________",{"answer":79,"createTime":5,"id":80,"options":81,"question":87,"source":33,"type":34},[],129218026,[82,83,84,85,86],"Millennials","telecommuters","the lesbian, gay, bisexual, and transgender community","adults with disabilities","baby boomers","A marketing program promoting small\u002Fhome business and technological support services would most likely target which growing demographic segment",{"answer":89,"createTime":5,"id":90,"options":91,"question":97,"source":33,"type":34},[],129218027,[92,93,94,95,96],"telecommuter","SOHO","mobile","work-at-home","contract","Nearly 10 percent of American workers are working out of their homes with technological conveniences such as PCs, Internet access, and fax machines. These workers are referred to as the ________ market",{"answer":99,"createTime":5,"id":100,"options":101,"question":107,"source":33,"type":34},[],129218031,[102,103,104,105,106],"food, housing, retirement planning","housing, insurance, taxes","food, housing, transportation","housing, taxes, transportation","food, travel, savings","Which of the following groups of expenses uses up most household income",{"answer":109,"createTime":5,"id":110,"options":111,"question":117,"source":33,"type":34},[],129218032,[112,113,114,115,116],"income","family size","levels of education","social class awareness","ethnic diversity","Because of increasing ________, Americans will demand higher quality products, books, magazines, travel, personal computers, and Internet services"]