[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fmC0CCPOs_MqFwfBg5m65EPduBqRIVxd9sQTczMjFeH4":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":31,"type":32},[],"2024-04-11 12:26:57",137809941,[8,9,10,11],"a closed study","secondary data","primary data","a statistical analysis",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},16,"d8c8c16d40bea8a313ce7bd1389f203e","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F3e81ee6c4f71fef9097a79c96f347499.jpg","International Marketing（国际市场营销）","7a8607c1a2774937a88e3893a276fef2","","Post Properties is a company that manages apartments in various communities. It is concerned with a glut of apartments in Atlanta, Orlando, and Dallas Its market researcher begins by examining the rental markets in the Southeast, the history of apartment buildings, local economies, competitive rents, and ownership--all information that was on hand and did not require any new research to locate. The market researcher looked at ( )",[21,33,36,46,55,65,75,84,91,100],{"answer":22,"createTime":23,"id":24,"options":25,"question":30,"source":31,"type":32},[],"2024-04-11 12:27:55",137809940,[26,27,28,29],"marketing research","an EDI system","public relations","transactional marketing","A bowling alley operator could use ( ) to determine why customers do not seem to like his bowling alley's new location","v1",0,{"answer":34,"createTime":5,"id":6,"options":35,"question":19,"source":31,"type":32},[],[8,9,10,11],{"answer":37,"createTime":38,"id":39,"options":40,"question":45,"source":31,"type":32},[],"2024-04-11 12:26:58",137809942,[41,42,43,44],"heuristic","primary","consensual","collaborative","To determine new product opportunities, British Colombia's Sun-Rype Products conducted focus groups in which it learned Canadians are having trouble getting their required servings of fruits and vegetables each day—especially the vegetables. It gathered ( ) data",{"answer":47,"createTime":38,"id":48,"options":49,"question":54,"source":31,"type":32},[],137809943,[50,51,52,53],"qualitative","quantitative","descriptive","analytical","Before launching its latest line of health drinks, a beverage manufacturer provided free samples of the health drinks to a large and culturally diverse set of families. It then conducted a survey where the participants were asked about their first impression about the drinks. This is an example of ( ) research",{"answer":56,"createTime":57,"id":58,"options":59,"question":64,"source":31,"type":32},[],"2024-04-11 12:26:59",137809944,[60,61,62,63],"not necessary to know why the data were collected in the first place","important to be able to have easy access to the data","important to know the purpose for which the data were originally collected","not important to know when the data were collected","When assessing the quality of secondary data, it is ( )",{"answer":66,"createTime":67,"id":68,"options":69,"question":74,"source":31,"type":32},[],"2024-04-11 12:27:00",137809945,[70,71,72,73],"survey research","observational studies","comparison studies","focus group research","In Singapore, Coca-Cola wanted to develop an advertisement program. They selected a group of teenagers in a room, and a trained moderator facilitated discussion asking questions on brand's image, advertisement, social trends, TV watching habits, and snack usage. This type of research is called ( )",{"answer":76,"createTime":67,"id":77,"options":78,"question":83,"source":31,"type":32},[],137809946,[79,80,81,82],"introduction","growth","maturity","decline","If a product is in the growth stage of its life cycle in developed countries, it is most likely to be in the ( )stage in developing countries",{"answer":85,"createTime":67,"id":86,"options":87,"question":90,"source":31,"type":32},[],137809947,[50,88,52,89],"quantative","deductive","In ( ) research, usually a large number of respondents are asked to reply, either verbally or in writing, to structured questions using a specific response format or to select a response from a set of choices",{"answer":92,"createTime":67,"id":93,"options":94,"question":99,"source":31,"type":32},[],137809948,[95,96,97,98],"How much does the data cost","For what purposes were the data collected","What language is used in the host country","Was the data available on the Internet","Which of the following questions should be asked by a marketing researcher when trying to establish the reliability of secondary data sources in the international arena",{"answer":101,"createTime":67,"id":102,"options":103,"question":108,"source":31,"type":32},[],137809949,[104,105,106,107],"determine the research object","define the research problem and establish research objectives","select and design the survey methods","collect the research data","The first step of marketing research is to ( )"]