[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fBYrtzOy1Zy67HRUCmyTsf1ZNzLUjhLHUF65sQPve2TE":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":30,"type":31},[],"2024-04-14 12:01:16",138246161,[8,9,10,11],"生产什么就卖什么","生产什么就推销什么","能卖什么就生产什么","酒香不怕巷子深",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},10,"c3d789bcc911a1ee0721981eb7da7171","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F626dc9c5ff50595fccfff730619bf1bb.png","市场营销学","27e6d6dfca10433cb8f6b4c822973303","第二章市场营销管理哲学及期贯彻测试","市场营销观念的经营指导思想是( )",[21,32,35,44,52,57,63,72,81,92],{"answer":22,"createTime":5,"id":23,"options":24,"question":29,"source":30,"type":31},[],138246160,[25,26,27,28],"生产观念","产品观念","推销观念","市场营销观念","皇帝的女儿不愁嫁的经营思想是( )","v1",0,{"answer":33,"createTime":5,"id":6,"options":34,"question":19,"source":30,"type":31},[],[8,9,10,11],{"answer":36,"createTime":5,"id":37,"options":38,"question":43,"source":30,"type":31},[],138246162,[39,40,41,42],"制造大量产品并推销出去","制造质优价廉的产品","推销已经生产出来的产品","发现需求并设法满足他们","市场营销观念的中心是( )",{"answer":45,"createTime":5,"id":46,"options":47,"question":51,"source":30,"type":31},[],138246163,[48,11,49,50],"推销重于生产","顾客是企业真正的主人","顾客利益高于一切","选出产品观念的代表性口号( )",{"answer":53,"createTime":5,"id":54,"options":55,"question":56,"source":30,"type":31},[],138246164,[25,26,27,28],"一种观点认为,只要企业能提高产品的质量、增加产品的功能,便会顾客盈门,这种观念是( )",{"answer":58,"createTime":5,"id":59,"options":60,"question":62,"source":30,"type":31},[],138246165,[25,27,28,61],"社会市场营销观念","许多冰箱生产厂家近年来高举&quot;环保&quot;、&quot;健康&quot;旗帜,纷纷推出无氟冰箱.它们所奉行的市场营销管理哲学是",{"answer":64,"createTime":5,"id":65,"options":66,"question":71,"source":30,"type":31},[],138246166,[67,68,69,70],"生产管理","渠道管理","需求管理","促销管理","市场营销管理的本质是( )",{"answer":73,"createTime":5,"id":74,"options":75,"question":80,"source":30,"type":31},[],138246167,[76,77,78,79],"顾客感知价值","顾客忠诚","顾客满意度","绩效","顾客购买总价值与顾客购买总成本之间的差额是( )",{"answer":82,"createTime":5,"id":83,"options":84,"question":90,"source":30,"type":91},[],138246168,[85,86,87,88,89],"目标市场","整体营销","顾客满意","盈利率","市场占有率","市场营销观念的四个主要支柱是( )",1,{"answer":93,"createTime":5,"id":94,"options":95,"question":101,"source":30,"type":91},[],138246169,[96,97,98,99,100],"货币成本","时间成本","体力成本","精神成本","机会成本","顾客购买的总成本主要包括( )"]