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Explain why it is important for organizations to analyze and understand the external environment
学科：企业战略管理(双语)
时间：2024-07-03 09:38:51
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题目1单选题
Switching costs refer to theA. one-time costs customers incur when buying from a different supplierB. one-time costs suppliers incur when selling to a different customerC. cost to a producer to exchange equipment in a facility when new technologies emergeD. cost of changing the firm's strategic group
题目2单选题
The three parts of the external environment which affect a firms strategic actions areA. economic, political, and legalB. local, national, and globalC. industry, business, and productD. general, industry, and competitor
题目3单选题
The likelihood of entry of new competitors is affected by ____ and ____A. the power of existing suppliers, buyersB. barriers to entry, expected retaliation of current industry organizationsC. the demand for the product, the profitability of the competitorsD. the profitability of the industry, the market share of its leading firm
题目4单选题
Suppliers are powerful whenA. satisfactory substitutes are availableB. they are in a highly fragmented industryC. they sell a commodity productD. they offer a credible threat of forward integration
题目5判断题
The five forces model expands the arena of competitive analysis beyond direct competitors (i.e., rivals) to include buyers and suppliers who may also be a source of competitionA. 正确B. 错误
题目6判断题
A firm experiencing intense rivalry with powerful competitors should energetically engage in competitor analysisA. 正确B. 错误
题目7判断题
Any competitor intelligence practice that is legal is also ethicalA. 正确B. 错误
题目8单选题
Competitor analysis focuses onA. firms with which the company competes directlyB. companies that might enter the industryC. all firms in the industryD. firms that produce products that are substitutes
题目9单选题
The ____ environment is composed of dimensions in the broader society that can influence an industry and the firms within itA. generalB. socioculturalC. industryD. competitor
题目10单选题
When analysts develop feasible projections of future events and how quickly they will occur based on observed changes and trends, they are engaged inA. forecastingB. monitoringC. assessingD. scanning
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