[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fA7KUMtzgD5tHXqvXGvIJpXWhSnGFfhDqj_ltNmyPMfk":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":24,"type":25},[],"2024-10-27 16:39:31",163337065,[8,9,10,11],"营销环境","宏观营销环境","微观营销环境","营销组合",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},20,"2ba8c7c842117a98368e071ebd69d934","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F25b30343053994e8940089572d36015b.jpg","食品营销学","work_38214304","20241022课后作业","与企业紧密相联,直接影响企业营销能力的各种参与者,被称为( )",[21,26,35,44,53,62,71,80,89,98],{"answer":22,"createTime":5,"id":6,"options":23,"question":19,"source":24,"type":25},[],[8,9,10,11],"v1",0,{"answer":27,"createTime":5,"id":28,"options":29,"question":34,"source":24,"type":25},[],163337066,[30,31,32,33],"愿望竞争者","属类竞争者","产品形式竞争者","品牌竞争者","旅游业、体育运动消费业、图书出版业及文化娱乐业争夺消费者而相互竞争,它们彼此之间是( )",{"answer":36,"createTime":5,"id":37,"options":38,"question":43,"source":24,"type":25},[],163337067,[39,40,41,42],"理想业务","冒险业务","成熟业务","困难业务","威胁水平和机会水平都高的业务,被叫做( )",{"answer":45,"createTime":5,"id":46,"options":47,"question":52,"source":24,"type":25},[],163337068,[48,49,50,51],"上升","下降","大体不变","时升时降","根据恩格尔定律,随着家庭收入的增加,恩格尔系数将 ( )",{"answer":54,"createTime":5,"id":55,"options":56,"question":61,"source":24,"type":25},[],163337069,[57,58,59,60],"人口环境和经济环境","自然环境和文化环境","微观环境和宏观环境","政治环境和法律环境","市场营销学认为,企业市场营销环境包括 ( )",{"answer":63,"createTime":5,"id":64,"options":65,"question":70,"source":24,"type":25},[],163337071,[66,67,68,69],"反抗","减轻","转移","保持","世界性的&quot;禁烟运动&quot;对烟草公司造成了极大的威胁.烟草公司大力宣传在公共场所设立单独的吸烟区来应对,此种对策是( )",{"answer":72,"createTime":5,"id":73,"options":74,"question":79,"source":24,"type":25},[],163337072,[75,76,77,78],"邮寄调查","留置调查","电话调查","直接观察","下列调查方法中哪一个不属于询问法( )",{"answer":81,"createTime":5,"id":82,"options":83,"question":88,"source":24,"type":25},[],163337073,[84,85,86,87],"确定调研目的","制订调研计划","正式调研","确定调查项目","市场调研第一步是 ( )",{"answer":90,"createTime":5,"id":91,"options":92,"question":97,"source":24,"type":25},[],163337074,[93,94,95,96],"根据产品属性和利益定位","根据产品价格和质量定位","根据产品用途定位","据使用者定位","在&quot;彩电大战&quot;、&quot;空调大战&quot;如火如荼的同时,海尔始终坚持&quot;优质高价&quot;战略.海尔采取的市场定位方法叫( )",{"answer":99,"createTime":5,"id":100,"options":101,"question":106,"source":24,"type":25},[],163337075,[102,103,104,105],"产品类别的差异性","消费者需求与购买行为的差异性","市场规模的差异性","竞争者营销能力的差异性","市场细分的依据是( )"]