[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fqFaeFZM9gdMBXceJZraY02E3FDUFGVgFutFYce9EabU":3},{"id":4,"source":5,"question":6,"options":7,"answer":12,"related":13,"type":24,"origin":111,"createTime":26},167861315,"v1","advertising is designed to enhance a company's image rather than promote a particular product",[8,9,10,11],"Publicity","Institutional","Pioneering","Competitive",[],[14,27,37,41,51,61,71,81,91,101],{"id":15,"source":5,"question":16,"options":17,"answer":22,"related":23,"type":24,"origin":25,"createTime":26},167861313,"Queen Chocolates Inc., a Swiss firm was given permission to sell its products inSpainonly if it agreed to take Spanish tomatoes in return. This is an example of ( )",[18,19,20,21],"bargaining","switch trading","buy-back","compensation trading",[],[],0,null,"2024-11-28T12:04:07+08:00",{"id":28,"source":5,"question":29,"options":30,"answer":35,"related":36,"type":24,"origin":25,"createTime":26},167861314,"Which of the following is not an external economic or financial factor affecting pricing decisions",[31,32,33,34],"Inflation pressure","Shortage of hard currency","Transfer pricing","Fluctuating exchange rates",[],[],{"id":4,"source":5,"question":6,"options":38,"answer":39,"related":40,"type":24,"origin":25,"createTime":26},[8,9,10,11],[],[],{"id":42,"source":5,"question":43,"options":44,"answer":49,"related":50,"type":24,"origin":25,"createTime":26},167861316,"Which type of product might require a more direct marketing channel to avoid delays and too much handling",[45,46,47,48],"lower-priced products","perishable products","high-priced products","products in their maturity stage",[],[],{"id":52,"source":5,"question":53,"options":54,"answer":59,"related":60,"type":24,"origin":25,"createTime":26},167861317,"An effective advertising appeal must ( )",[55,56,57,58],"be unbelievable","make a positive impression on the target market","be familiar","be similar to its competitors' advertising appeals",[],[],{"id":62,"source":5,"question":63,"options":64,"answer":69,"related":70,"type":24,"origin":25,"createTime":26},167861318,"The international distribution channel means the process that the product was conveyed form the manufacturer in one country to ( ) in another foreign country",[65,66,67,68],"the supplier","the end user or customer","the agent","the manufacturer",[],[],{"id":72,"source":5,"question":73,"options":74,"answer":79,"related":80,"type":24,"origin":25,"createTime":26},167861319,"Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products",[75,76,77,78],"Exclusive","selective","intensive","administered",[],[],{"id":82,"source":5,"question":83,"options":84,"answer":89,"related":90,"type":24,"origin":25,"createTime":26},167861320,"All activities involved in selling renting, and providing goods and services to ultimate consumers for personal, family or household use are known as ( )",[85,86,87,88],"Marketing","Retailing","Personal Selling","Sales promotion",[],[],{"id":92,"source":5,"question":93,"options":94,"answer":99,"related":100,"type":24,"origin":25,"createTime":26},167861321,"Sales promotion ( )",[95,96,97,98],"is a publicity tool","is only directed to the ultimate consumer market","is more difficult to measure than advertising","offers a short-term incentive to buy",[],[],{"id":102,"source":5,"question":103,"options":104,"answer":109,"related":110,"type":24,"origin":25,"createTime":26},167861322,"Why are many marketers shortening the time in which a coupon can be redeemed",[105,106,107,108],"to track response rates","to increase introductory sales","to create a greater sense of urgency to redeem the coupon","to limit the use of on-pack coupons",[],[],{"courseName":112,"courseImg":113,"workName":114,"workId":115,"count":116,"courseId":117},"国际市场营销（英）","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F9d9bb4954341df19771e551de11e4eef.png","国际商场营销学","work_36811359",30,"3c17b2e5068a28ef51622487dcd2d6d2"]