[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fjczWc61WzjLxTjFXgZcc7V9FyNj4K_wtDZlH8W0TJBw":3},{"id":4,"source":5,"question":6,"options":7,"answer":13,"related":14,"type":25,"origin":118,"createTime":27},167861335,"v1","Which of the following is true of reinforcement of the learning process",[8,9,10,11,12],"It occurs when a person's response is followed by satisfaction","It occurs when there is increase in an individual's drive","Repeated reinforcement makes an individual's decision process less routinized","Repeated reinforcement leads to development of dissonance","Reinforcement weakens the relationship between a cue and a response",[],[15,28,38,48,58,68,78,88,98,108],{"id":16,"source":5,"question":17,"options":18,"answer":23,"related":24,"type":25,"origin":26,"createTime":27},167861313,"Queen Chocolates Inc., a Swiss firm was given permission to sell its products inSpainonly if it agreed to take Spanish tomatoes in return. This is an example of ( )",[19,20,21,22],"bargaining","switch trading","buy-back","compensation trading",[],[],0,null,"2024-11-28T12:04:07+08:00",{"id":29,"source":5,"question":30,"options":31,"answer":36,"related":37,"type":25,"origin":26,"createTime":27},167861314,"Which of the following is not an external economic or financial factor affecting pricing decisions",[32,33,34,35],"Inflation pressure","Shortage of hard currency","Transfer pricing","Fluctuating exchange rates",[],[],{"id":39,"source":5,"question":40,"options":41,"answer":46,"related":47,"type":25,"origin":26,"createTime":27},167861315,"advertising is designed to enhance a company's image rather than promote a particular product",[42,43,44,45],"Publicity","Institutional","Pioneering","Competitive",[],[],{"id":49,"source":5,"question":50,"options":51,"answer":56,"related":57,"type":25,"origin":26,"createTime":27},167861316,"Which type of product might require a more direct marketing channel to avoid delays and too much handling",[52,53,54,55],"lower-priced products","perishable products","high-priced products","products in their maturity stage",[],[],{"id":59,"source":5,"question":60,"options":61,"answer":66,"related":67,"type":25,"origin":26,"createTime":27},167861317,"An effective advertising appeal must ( )",[62,63,64,65],"be unbelievable","make a positive impression on the target market","be familiar","be similar to its competitors' advertising appeals",[],[],{"id":69,"source":5,"question":70,"options":71,"answer":76,"related":77,"type":25,"origin":26,"createTime":27},167861318,"The international distribution channel means the process that the product was conveyed form the manufacturer in one country to ( ) in another foreign country",[72,73,74,75],"the supplier","the end user or customer","the agent","the manufacturer",[],[],{"id":79,"source":5,"question":80,"options":81,"answer":86,"related":87,"type":25,"origin":26,"createTime":27},167861319,"Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products",[82,83,84,85],"Exclusive","selective","intensive","administered",[],[],{"id":89,"source":5,"question":90,"options":91,"answer":96,"related":97,"type":25,"origin":26,"createTime":27},167861320,"All activities involved in selling renting, and providing goods and services to ultimate consumers for personal, family or household use are known as ( )",[92,93,94,95],"Marketing","Retailing","Personal Selling","Sales promotion",[],[],{"id":99,"source":5,"question":100,"options":101,"answer":106,"related":107,"type":25,"origin":26,"createTime":27},167861321,"Sales promotion ( )",[102,103,104,105],"is a publicity tool","is only directed to the ultimate consumer market","is more difficult to measure than advertising","offers a short-term incentive to buy",[],[],{"id":109,"source":5,"question":110,"options":111,"answer":116,"related":117,"type":25,"origin":26,"createTime":27},167861322,"Why are many marketers shortening the time in which a coupon can be redeemed",[112,113,114,115],"to track response rates","to increase introductory sales","to create a greater sense of urgency to redeem the coupon","to limit the use of on-pack coupons",[],[],{"courseName":119,"courseImg":120,"workName":121,"workId":122,"count":123,"courseId":124},"国际市场营销（英）","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F9d9bb4954341df19771e551de11e4eef.png","国际商场营销学","work_36811359",30,"3c17b2e5068a28ef51622487dcd2d6d2"]