[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fbYcbJJDQ8ZszUpdjFhv6Ho1YuYJcIZGr2ZkbAdR53BM":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":31,"type":32},[],"2024-12-20 14:51:03",172583740,[8,9,10,11],"生活方式","学习","知觉","动机",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},293,"8bb044723365b43966a98178dfdbe3b1","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F3e8497e34affddd57bfaa8c3bffa2a13.jpg","市场营销学","exam_142326190","市场营销学(模拟考)","消费者在购买和使用&quot;乐嘉&quot;牌的打印机后,对该品牌产品很满意.后来,该消费者在选购扫描仪时,优先选择了&quot;乐嘉&quot;牌扫描仪.这种影响消费者购买行为的心理因素是( )",[21,33,42,51,60,69,78,87,96,99],{"answer":22,"createTime":23,"id":24,"options":25,"question":30,"source":31,"type":32},[],"2024-12-20 14:51:02",172583712,[26,27,28,29],"全部市场占有率","可达市场市场占有率","相对市场占有率","绝对市场占有率","以企业的销售额占企业所服务的市场的百分比来表示的市场占有率是( )","v1",0,{"answer":34,"createTime":23,"id":35,"options":36,"question":41,"source":31,"type":32},[],172583717,[37,38,39,40],"差异性","平均性","同一性","动态性","折扣在经销方式中应用时,为了避免价格在同一市场内形成冲抵,应注意消除折扣的( )",{"answer":43,"createTime":5,"id":44,"options":45,"question":50,"source":31,"type":32},[],172583721,[46,47,48,49],"销售计划","销售定额","销售利润率","销售访问率","规定了销售单位和个人必须实现的最低目标",{"answer":52,"createTime":5,"id":53,"options":54,"question":59,"source":31,"type":32},[],172583725,[55,56,57,58],"同心多角化","水平(横向)多角化","纵向多角化","综合(非相关)多角化","某经营型货场在原有运输业务基础上积极开拓业务领域,先后开展了运输工具维修租赁、商贸经营和房地产开发等业务,该货场采取的是( )",{"answer":61,"createTime":5,"id":62,"options":63,"question":68,"source":31,"type":32},[],172583728,[64,65,66,67],"批发商","企业代理商","经纪商","采购商","商人中间商包括了",{"answer":70,"createTime":5,"id":71,"options":72,"question":77,"source":31,"type":32},[],172583733,[73,74,75,76],"诚实","感恩","公正","行善","企业在营销中信守诺言,履行合约,避免欺骗和误导性宣传,对于过失予以补救,使产品或服务适合消费者的预期要求,在罗斯提出的&quot;显要义务&quot;中指的是( )",{"answer":79,"createTime":5,"id":80,"options":81,"question":86,"source":31,"type":32},[],172583736,[82,83,84,85],"企业与市场","需求&mdash;&mdash;技术","质量与价格","促销与服务","产品生命周期由( )周期决定",{"answer":88,"createTime":5,"id":89,"options":90,"question":95,"source":31,"type":32},[],172583738,[91,92,93,94],"收入相同","需求相似且对企业的营销策略反应相同","支出相同","需求相似但对企业的营销策略反应不同","同质市场内的消费者,( )",{"answer":97,"createTime":5,"id":6,"options":98,"question":19,"source":31,"type":32},[],[8,9,10,11],{"answer":100,"createTime":5,"id":101,"options":102,"question":107,"source":31,"type":32},[],172583742,[103,104,105,106],"相对稳定的价格策略","随行就市策略","渗透式的竞争定价策略","高价策略","市场挑战者适宜采用的价格策略是( )"]