[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f20wZXDFk2F2-OWmQz4KCHC0dkCBSq1nAWqUaCALz5bw":3},{"id":4,"source":5,"question":6,"options":7,"answer":12,"related":13,"type":24,"origin":108,"createTime":26},183481056,"v1","有些产品品牌差异明显,但消费者不愿花长时间来选择和估价,而是不断变换所购产品的品牌,这种购买行为称为()",[8,9,10,11],"习惯型的购买行为","多样型的购买行为","减少不协调型的购买行为","复杂型的购买行为",[],[14,27,37,47,57,67,77,81,91,101],{"id":15,"source":5,"question":16,"options":17,"answer":22,"related":23,"type":24,"origin":25,"createTime":26},183481044,"描述性调研和因果关系调研,其划分的标准是()",[18,19,20,21],"调研时间","调研范畴","调研内容","调研目的",[],[],0,null,"2025-04-18T11:28:49+08:00",{"id":28,"source":5,"question":29,"options":30,"answer":35,"related":36,"type":24,"origin":25,"createTime":26},183481046,"马斯洛认为需要按其重要程度分,最低层次需要是指()",[31,32,33,34],"生理需要","社交需要","尊重需要","安全需要",[],[],{"id":38,"source":5,"question":39,"options":40,"answer":45,"related":46,"type":24,"origin":25,"createTime":26},183481048,"决定顾客购买总价值大小的关键和主要因素是()",[41,42,43,44],"服务价值","产品价值","人员价值","形象价值",[],[],{"id":48,"source":5,"question":49,"options":50,"answer":55,"related":56,"type":24,"origin":25,"createTime":26},183481050,"在市场营销实践中,追求利益细分是一种行之有效的细分方式,它属于()",[51,52,53,54],"地理细分","人口细分","心理细分","行为细分",[],[],{"id":58,"source":5,"question":59,"options":60,"answer":65,"related":66,"type":24,"origin":25,"createTime":26},183481052,"关系营销的核心概念是建立()的长期关系",[61,62,63,64],"企业与顾客","企业与供应商","企业与分销商","企业与经销商",[],[],{"id":68,"source":5,"question":69,"options":70,"answer":75,"related":76,"type":24,"origin":25,"createTime":26},183481054,"企业因竞争对手率先降价而做出跟随竞争对手相应降价的策略主要适用于()市场",[71,72,73,74],"寡头","差别产品","完全竞争","同质产品",[],[],{"id":4,"source":5,"question":6,"options":78,"answer":79,"related":80,"type":24,"origin":25,"createTime":26},[8,9,10,11],[],[],{"id":82,"source":5,"question":83,"options":84,"answer":89,"related":90,"type":24,"origin":25,"createTime":26},183481058,"从企业价值链及其构成看,下游环节的中心是()",[85,86,87,88],"创造产品价值","创造顾客价值","技术创新","产品创新",[],[],{"id":92,"source":5,"question":93,"options":94,"answer":99,"related":100,"type":24,"origin":25,"createTime":26},183481060,"企业的产品供不应求,不能满足所有顾客需要的情况下,企业就应考虑()",[95,96,97,98],"降价","提价","维持价格不变","降低产品质量",[],[],{"id":102,"source":5,"question":103,"options":104,"answer":106,"related":107,"type":24,"origin":25,"createTime":26},183481062,"不属于消费者市场细分依据的是()",[51,52,105,54],"用户行业",[],[],{"courseName":109,"courseImg":110,"workName":109,"workId":111,"count":112,"courseId":113},"市场营销学","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002Fbb062ff6068e05b64e1dc4486da29b2a.jpg","exam_153386043",50,"3bb4564dcddbf2d2a51b42b5067cf92f"]