[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f3oM9QWmi8E77Abn7hVUFfQtB7xznMM17KWPFHCYs9Pk":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":14,"question":21,"related":22,"source":33,"type":112},[],"2025-05-26 16:07:45",190980045,[8,9,10,11,12,13],"微网站","分答","微博","微信","视频","新闻",{"count":15,"courseId":16,"courseImg":17,"courseName":18,"workId":19,"workName":20},35,"e42136611cf3504cc3dcdb655744c4cb","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F345c8a21d85a47eab0894e999070545e.png","汽车新媒体营销技术","f5cac350d68943de933a433982fb1ab1","期中测试","新媒体的类型有( )",[23,35,45,55,65,75,82,88,98,103],{"answer":24,"createTime":25,"id":26,"options":27,"question":32,"source":33,"type":34},[],"2025-05-26 16:07:33",190980012,[28,29,30,31],"广播","数字电视","手机","计算机","以下哪种不属于新媒体?( )","v1",0,{"answer":36,"createTime":37,"id":38,"options":39,"question":44,"source":33,"type":34},[],"2025-05-26 16:07:36",190980013,[40,41,42,43],"网络媒体","新媒体","电子媒体","数字媒体","凡是利用数字技术、网络技术,通过互联网、 宽带局域网、无线通信网等渠道,以及计算机、移动电话、数字电视机等数字或智能 终端,向用户提供信息和服务的传播形态,都可以看作",{"answer":46,"createTime":47,"id":48,"options":49,"question":54,"source":33,"type":34},[],"2025-05-26 16:07:38",190980015,[50,51,52,53],"长微博","微信公众号文章","新媒体文案","今日头条文章","以现有的新兴媒体(多为移动互联网媒体)为传播平台,利用网络 媒体和社交平台的交互性,进行有创意的广告内容输出,用于辅助商家或企业实现某 种营销目标的一种文案是( )",{"answer":56,"createTime":57,"id":58,"options":59,"question":64,"source":33,"type":34},[],"2025-05-26 16:07:40",190980016,[60,61,62,63],"微信营销","微博营销","互联网营销","大数据营销","企业以微博作为营销平台,利用更新自己微博内容、联合其他微博账 号跟用户的互动,或者发布用户感兴趣的话题,让用户主动关注并传播企业的产品信息,从而达到树立良好企业形象目的的营销策略是( )",{"answer":66,"createTime":67,"id":68,"options":69,"question":74,"source":33,"type":34},[],"2025-05-26 16:07:41",190980018,[70,71,72,73],"口碑营销","饥饿营销","情感营销","互动营销","( )是指企业努力使消费者通过其亲朋好友之间的交流将自己的产品信息、品牌信息传播开来",{"answer":76,"createTime":77,"id":78,"options":79,"question":81,"source":33,"type":34},[],"2025-05-26 16:07:42",190980020,[71,80,70,72],"事件营销","( )是指商品提供者有意调低产量,以期达到调控供求关系、制造供不应求 "假象"、维持商品较高利润率和品牌附加值的目的",{"answer":83,"createTime":77,"id":84,"options":85,"question":87,"source":33,"type":34},[],190980023,[71,80,86,72],"病毒营销","( )是企业通过策划、组织和利用具有名人效应、新闻价值以及社会影响的 人物或事件,引起媒体、社会团体和消费者的兴趣与关注,以求提高企业或产品的知 名度、美誉度,树立良好品牌形象,并最终促成产品或服务的销售目的的手段和方式",{"answer":89,"createTime":90,"id":91,"options":92,"question":97,"source":33,"type":34},[],"2025-05-26 16:07:43",190980026,[93,94,95,96],"生产理念","产品理念","推销理念","顾客理念",""我生产什么,顾客就买什么"的营销理念是下列哪一种",{"answer":99,"createTime":90,"id":100,"options":101,"question":102,"source":33,"type":34},[],190980030,[93,94,95,96],""顾客要什么就生产什么" 的营销理念是下列哪一种",{"answer":104,"createTime":90,"id":105,"options":106,"question":111,"source":33,"type":34},[],190980032,[107,108,109,110],"运动","商务","舒适","安全","开宝马坐奔驰主要就是针对它们的卖点来阐述的,宝马主打( )性能",1]