[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fUpwn58HWVOyS2P7gmS05oZQ_HGLbLhjtuoFAuCAuDwg":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":30,"type":31},[],"2025-09-11 09:15:36",216187111,[8,9,10,11],"市场专业化","完全市场覆盖","选择专业化","产品--市场集中化",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},36,"53e1d2ef4961cca8eea3e23969ad2cb9","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","默认课程","98a8504750b14ea3988449679777a7b0","03","作为洗护用品的全球巨头,宝洁公司在进入该行业的各个细分市场,全方位的为消费者提供洗护产品.该案例描述的是企业进入细分市场的哪种模式",[21,32,39,48,57,66,69,74,80,89],{"answer":22,"createTime":5,"id":23,"options":24,"question":29,"source":30,"type":31},[],216187106,[25,26,27,28],"市场渗透","新细分市场","地理扩张","差异化","广东的奶茶领导品牌喜茶为了吸引一些尚不了解自家产品的顾客,决定向内地其他城市扩张门店.这种做法属于扩大总体市场战略中的寻找新顾客的()战略","v1",0,{"answer":33,"createTime":5,"id":34,"options":35,"question":38,"source":30,"type":31},[],216187107,[36,37,8,9],"产品集中化","产品专业化","大白兔奶糖最早在1943年由上海"爱皮西糖果厂"生产,该品牌几十年来一直集中生产大白兔奶糖一种产品,全国各类顾客都会购买大白兔奶糖,在新年期间需求更大.这体现了企业进入细分市场的哪种模式",{"answer":40,"createTime":5,"id":41,"options":42,"question":47,"source":30,"type":31},[],216187108,[43,44,45,46],"定位、细分、目标市场选择","定位、目标市场选择、细分","细分、目标市场选择、定位","目标市场选择、细分、定位","数字化营销的STP策略中"STP"含义为",{"answer":49,"createTime":5,"id":50,"options":51,"question":56,"source":30,"type":31},[],216187109,[52,53,54,55],"细分","渠道","分销","重新","市场定位策略包括迎头定位、避强定位和()定位",{"answer":58,"createTime":5,"id":59,"options":60,"question":65,"source":30,"type":31},[],216187110,[61,62,63,64],"集中营销","差异化营销","无差异营销","市场覆盖","目标市场选择策略中,不包括以下哪项内容",{"answer":67,"createTime":5,"id":6,"options":68,"question":19,"source":30,"type":31},[],[8,9,10,11],{"answer":70,"createTime":5,"id":71,"options":72,"question":73,"source":30,"type":31},[],216187112,[9,10,37,8],"企业集中生产一种产品,向各类顾客销售这种产品.这说的是企业进入细分市场的哪种模式",{"answer":75,"createTime":5,"id":76,"options":77,"question":79,"source":30,"type":31},[],216187113,[37,8,10,78],"产品一市场集中化","企业集中与一个细分市场,只生产一种标准化产品,选择供应某一顾客群.这说的是企业进入细分市场的哪种模式",{"answer":81,"createTime":5,"id":82,"options":83,"question":88,"source":30,"type":31},[],216187114,[84,85,86,87],"细分市场的规模和成长潜力","细分市场的吸引力","企业资源的目标和资源","市场集中化","竞争者数量较少、竟争者实力较弱的纟田分市场更适合企业进入,最具有吸引力的纟田分市场是进入壁垒高、退出壁垒低的细分市场.这主要是从哪个方面评价细分市场",{"answer":90,"createTime":5,"id":91,"options":92,"question":94,"source":30,"type":31},[],216187115,[84,85,93,87],"企业的营销战略目标和资源","企业的资源与市场需求达到最佳匹配,是企业进行市场细分的根本目的.这主要是从哪个方面评价细分市场"]