[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fKZMLhQYwF8B3cdHvhgu_dxBHpltBfdLNSOhjKks5wEg":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":28,"type":45},[],"2025-10-03 13:38:21",219454276,[8,9,10,11],"It was ignored by other sportswear brands","It prioritized building long-term customer loyalty","It abandoned all traditional advertising tactics","It focused solely on increasing short-term sales",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},12,"53e1d2ef4961cca8eea3e23969ad2cb9","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","默认课程","work_46377725","Unit 1 Advertising 作业","Reading Comprehension Questions for Passage 1 4. What can be inferred about Lumina's "authenticity-first" strategy",[21,30,36,46,55,64,67,76,85,94],{"answer":22,"createTime":5,"id":23,"options":24,"question":27,"source":28,"type":29},[],219454271,[25,26],"第1组 1. anti-obesity 2. rivalry 3. capitalism 4. utmost 5. pledge 6. skirmish 7. recap 8. initiative 9. Arctic 10. campaign","第2组 A. the ability to take action independently; a plan or action to solve a problem B. a small fight or disagreement, especially one that is not very serious C. a summary or restatement of the main points of something D. relating to the region around the North Pole E. an organized course of action to achieve a particular goal; a series of military operations F. the greatest in degree or amount; the highest level of something G. a formal promise or agreement to do something H. competition between people, groups, or organizations that are trying to be more successful than each other I. an economic system in which private individuals or businesses own and control the means of production for profit J. relating to the prevention or reduction of obesity","Match the each word with its corresponding meaning","v1",11,{"answer":31,"createTime":5,"id":32,"options":33,"question":34,"source":28,"type":35},[],219454272,[],"Read the following story, and then complete the plot summary with word in the story. The local health agency decided to wage a campaign against childhood sugar addiction, a demon lurking in kids' daily snacks. To make it effective, they first consulted every stakeholder—parents, schools, and even the mayor, who praised their proactive approach. The team's savvy shone when drafting the plan: it would encompass a bold social media push, a radical shift from traditional ads, and tactical partnerships with grocery stores. Their mantra? "Every ounce of sugar cut protects a child's health." A lobbyist from a snack brand initially opposed it, but the team offered a variant of the ad—featuring the brand's low-sugar products—to ease tensions. Days before launch, they hit a verge of delay: a last-minute skirmish with a supplier. But quick recap of their goals kept them on track. On launch day, the ad's Arctic-themed visuals (linking sugar overload to melting health) grabbed attention, and soon, rival brands joined the effort, turning competition into collaboration. By month's end, sugar purchases dropped 20% - proof that a well-planned ad could turn a crisis into change. Now Complete the plot summary: The local health agency decided to ______ (1) a campaign against childhood sugar addiction, a ______ (2) lurking in kids' daily snacks. To make it effective, they first consulted every ______ (3)—parents, schools, and even the ______ (4), who praised their ______ (5) approach. The team's ______ (6) shone when drafting the plan: it would ______ (7) a ______ (8) social media push, a ______ (9) shift from traditional ads, and ______ (10) partnerships with grocery stores. Their ______ (11)? "Every ______ (12) of sugar cut protects a child's health." A ______ (13) from a snack brand initially opposed it, but the team offered a ______ (14) of the ad—featuring the brand's low-sugar products—to ease tensions. Days before launch, they hit a ______ (15) of delay: a last-minute skirmish with a supplier. But quick recap of their goals kept them on track",2,{"answer":37,"createTime":5,"id":38,"options":39,"question":44,"source":28,"type":45},[],219454273,[40,41,42,43],"Lumina failed to attract young customers with traditional ads","Lumina revamped its advertising strategy to regain consumer appeal","Gen-Z prefers trendy athletic brands over luxury sportswear","Social media is the only effective platform for sportswear ads","Questions 1-5 are based on the following passage Passage 1 The Evolution of a Premium Sportswear Brand's Advertising Lumina, a prominent sportswear brand, once relied on entrenched advertising tactics—print catalogs distributed to elite customers and billboards splashed across stadiums. But as consumer tastes shifted, these methods became unproductive: younger buyers found the brand's image fuzzy, associating it more with outdated luxury than trendy athleticism. To reverse this, Lumina launched an advertising revolution, fundamentally rethinking its approach. The brand's savvy marketing team decided to straddle two worlds: preserving its prestige while appealing to Gen-Z. They intensified efforts to make campaigns transparent—sharing behind-the-scenes footage of product design and donating a portion of sales to youth sports. Their vision wasn't just to sell hoodies; it was to become synonymous with empowerment. Secondary goals, like boosting short-term sales, took a backseat to building long-term loyalty. This shift paid off. Social media exposure skyrocketed, and even a gigantic subsidiary of a rival brand copied Lumina's "authenticity-first" strategy. While the brand still faces scrutiny from critics who question its sincerity, consumer motivation to engage with its ads remains high—proving that bold, purpose-driven advertising can revitalize a struggling brand. Reading Comprehension Questions for Passage 1 1. What is the main idea of the passage",0,{"answer":47,"createTime":5,"id":48,"options":49,"question":54,"source":28,"type":45},[],219454274,[50,51,52,53],"Expensive and luxurious","Innovative and new","Unpopular and outdated","Deeply established and hard to change","Reading Comprehension Questions for Passage 1 2. What does the word "entrenched" (Paragraph 1) most likely mean",{"answer":56,"createTime":5,"id":57,"options":58,"question":63,"source":28,"type":45},[],219454275,[59,60,61,62],"The brand's subsidiary refused to use the old tactics","Younger customers found the brand's image unclear and outdated","The brand's print catalogs were too expensive to distribute","Stadium billboards failed to reach elite customers","Reading Comprehension Questions for Passage 1 3. Why did Lumina consider its old advertising methods "unproductive"",{"answer":65,"createTime":5,"id":6,"options":66,"question":19,"source":28,"type":45},[],[8,9,10,11],{"answer":68,"createTime":5,"id":69,"options":70,"question":75,"source":28,"type":45},[],219454277,[71,72,73,74],"Praising","Doubtful","Critical","Neutral","Reading Comprehension Questions for Passage 1 5. What is the author's attitude toward Lumina's new advertising strategy",{"answer":77,"createTime":5,"id":78,"options":79,"question":84,"source":28,"type":45},[],219454278,[80,81,82,83],"To explain how ShopEase solved its advertising trust crisis","To argue that all e-commerce platforms should use catalogs","To describe the history of e-commerce advertising","To compare ShopEase to smaller e-commerce rivals","Questions 6-10 are based on the following passage Passage 2 How an E-Commerce Platform Redefined Advertising Transparency ShopEase, a gigantic e-commerce platform, faced a crisis: consumers were losing trust in its ads, which were often vague about product quality and pricing. Many shoppers described the platform's "deals" as fuzzy, and its reputation for hidden fees became entrenched—hurting its ability to compete with smaller, more transparent rivals. To fix this, ShopEase launched an advertising revolution focused on clarity. The platform's savvy leaders made a fundamental change: all ads now include detailed product specs, real customer reviews, and breakdowns of discretionary fees. They also created a "Transparency Hub" where users can track how ads are distributed—from social media posts to email catalogs. This wasn't just a tactical move; it was part of a larger vision to make ShopEase synonymous with trust, not deception. While some subsidiaries initially resisted (worried the scrutiny would reveal flaws), the strategy worked. Exposure to ShopEase's ads increased by 40%, and customer motivation to purchase rose as doubts diminished. Even prominent influencers, who once avoided the platform, now promote its hoodies and electronics—calling ShopEase a "shopper's paradise." Though competition in e-commerce continues to intensify, ShopEase's commitment to transparency has turned its advertising from a weakness into a strength. Reading Comprehension Questions for Passage 2 6. What is the primary purpose of the passage",{"answer":86,"createTime":5,"id":87,"options":88,"question":93,"source":28,"type":45},[],219454279,[89,90,91,92],"Optional and not essential","Expensive and overpriced","Mandatory and required","Hidden and secret","Reading Comprehension Questions for Passage 2 7. What does "discretionary" (Paragraph 2) most likely mean",{"answer":95,"createTime":5,"id":96,"options":97,"question":102,"source":28,"type":45},[],219454280,[98,99,100,101],"They wanted to focus on promoting hoodies and electronics","They believed transparent ads would reduce sales","They feared the platform would lose its trendy image","They worried increased scrutiny would expose product flaws","Reading Comprehension Questions for Passage 2 8. Why did ShopEase's subsidiaries initially resist the new advertising strategy"]