[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fy7ojdMsGYZOyVhBle2mAY6f94F9T7Os5yoZllA24N3A":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":30,"type":31},[],"2025-10-16 01:22:37",221689332,[8,9,10,11],"购买决策","引起兴趣","确认需要","增加满意",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},29,"53e1d2ef4961cca8eea3e23969ad2cb9","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","默认课程","cdf43564268b48b5ac9f2f55d3304e6e","第2讲测验","消费者购买决策过程的五阶段模型的第一个阶段是( )",[21,32,41,50,59,67,70,79,86,94],{"answer":22,"createTime":5,"id":23,"options":24,"question":29,"source":30,"type":31},[],221689327,[25,26,27,28],"文化价值观","亚文化","社会阶层","社会角色","影响消费者购买因素的文化因素不包括以下哪一个?( )","v1",0,{"answer":33,"createTime":5,"id":34,"options":35,"question":40,"source":30,"type":31},[],221689328,[36,37,38,39],"参照群体","成员群体","厌恶群体","向往群体","品乓球运动员马龙的粉丝喜欢购买马龙代言的产品,这是因为马龙是他们的( A )",{"answer":42,"createTime":5,"id":43,"options":44,"question":49,"source":30,"type":31},[],221689329,[45,46,47,48],"家庭环境","家庭权威中心","家庭成员角色","家庭寿命周期","小m的孩子不到1岁,孩子的消费占了家庭支出的一半以上,这是因为消费者购买行为受( )影响",{"answer":51,"createTime":5,"id":52,"options":53,"question":58,"source":30,"type":31},[],221689330,[54,55,56,57],"年龄","个性","生活方式","自我认知","相较于90后,00后消费更加希望彰显自我个性,凸显社交价值,这是因为消费者购买行为受( )影响",{"answer":60,"createTime":5,"id":61,"options":62,"question":66,"source":30,"type":31},[],221689331,[63,64,25,65],"动机","感觉和知觉","学习","以下哪个不是影响消费者购买行为的心理因素( )",{"answer":68,"createTime":5,"id":6,"options":69,"question":19,"source":30,"type":31},[],[8,9,10,11],{"answer":71,"createTime":5,"id":72,"options":73,"question":78,"source":30,"type":31},[],221689333,[74,75,76,77],"民族亚文化","宗教亚文化","地理亚文化","种族亚文化","我国历来有南甜、北咸、东辣、西酸的食品调味传统,这体现了亚文化中的( )",{"answer":80,"createTime":5,"id":81,"options":82,"question":85,"source":30,"type":31},[],221689334,[10,83,8,84],"方案评价","信息收集","在( )阶段,消费者会通过各种可能途径来收集与商品有关的信息",{"answer":87,"createTime":5,"id":88,"options":89,"question":93,"source":30,"type":31},[],221689335,[57,90,91,92],"他人态度","意外情况","预期风险","影响消费者最终购买行为的因素不包括( )",{"answer":95,"createTime":5,"id":96,"options":97,"question":102,"source":30,"type":31},[],221689336,[98,99,100,101],"求实动机","求新动机","求名动机","求廉动机","受( )支配,消费者非常注重商品价格,积极参与商家的降价、折扣等促销活动"]