[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fgKv_89ryKvWdfTd_o2ZSSGuEWAroDzzAoR9d2D7a82I":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":24,"type":25},[],"2025-12-29 21:52:55",229971028,[8,9,10,11],"1943年美国心理学家马斯洛《需要层次论》出版","1899年美国经济学家威布伦《悠闲者阶层的理论》一书","1900年美国"消费心理学分科学会"成立","1903年美国心理学家斯科特、盖尔分别出版了《广告论》、《广告心理学》",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},40,"53e1d2ef4961cca8eea3e23969ad2cb9","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","默认课程","work_45859602","导论","消费心理学诞生的标志是()",[21,26,35,44,53,62,71,80,89,96],{"answer":22,"createTime":5,"id":6,"options":23,"question":19,"source":24,"type":25},[],[8,9,10,11],"v1",0,{"answer":27,"createTime":5,"id":28,"options":29,"question":34,"source":24,"type":25},[],229971030,[30,31,32,33],"分析综合原则","发展性原则","客观性原则","科学性原则","搜集资料、分析资料以及得出结论的过程中都不能掺杂研究者的主观因素.对消费者的心理与行为,必须严格按照其本来面貌加以考察,不能脱离实际主观臆断,这指的是消费者行为分析的( )原则",{"answer":36,"createTime":5,"id":37,"options":38,"question":43,"source":24,"type":25},[],229971033,[39,40,41,42],"独立性","多样性","复杂性","社会性","不同消费者在需求偏好等方面的侧重是不同的,因此其选择产品的方式等各有不同,这体现了消费者行为的什么特性()",{"answer":45,"createTime":5,"id":46,"options":47,"question":52,"source":24,"type":25},[],229971035,[48,49,50,51],"商品的生产者","商品的使用者","商品的决策者","商品的购买者","以下不能被称为消费者的是( )",{"answer":54,"createTime":5,"id":55,"options":56,"question":61,"source":24,"type":25},[],229971037,[57,58,59,60],"消费行为","消费习惯","消费过程","消费心理","一个人作为消费者的时候,他的所思所想是( )",{"answer":63,"createTime":5,"id":64,"options":65,"question":70,"source":24,"type":25},[],229971038,[66,67,68,69],"需求者","购买者","影响者","使用者","消费心理学研究的主体是",{"answer":72,"createTime":5,"id":73,"options":74,"question":79,"source":24,"type":25},[],229971041,[75,76,77,78],"直接观察法","非有效观察法","有效观察法","间接观察法","美国的威尔斯和洛斯克鲁在超级市场所进行的观察研究就是运用观察法的极好例子.他们在食物、糖果和洗衣粉柜台前进行了600小时的观察,从顾客进人这些柜台的过道开始,到离开过道为止,记录顾客的性别、年龄、人数以及顾客的活动.通过对记录的分析,得到了这些柜台的顾客构成、顾客性别及成人和儿童所占比例等结果,也找到了顾客是否相互影响、是否寻找特殊商品、是否考虑和比较价格、购买前对商标和包装是否注意等问题的答案.上述属于那种观察法的类型?()",{"answer":81,"createTime":5,"id":82,"options":83,"question":88,"source":24,"type":25},[],229971042,[84,85,86,87],"实验法","访谈法","观察法","问卷法","通过口头信息传递途径了解消费心理的方法是()",{"answer":90,"createTime":5,"id":91,"options":92,"question":95,"source":24,"type":25},[],229971045,[93,40,41,94],"广泛性","差异性","一项消费行为的参与者往往包括提议者、决策者、影响者、使用者、购买者,这体现了消费行为的()",{"answer":97,"createTime":5,"id":98,"options":99,"question":100,"source":24,"type":25},[],229971049,[84,85,86,87],"研究人员通过口头或书面的形式,向顾客了解情况,以揭示其行为规律的方法属于()"]