[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fgWlWvRE2RGuOfSkkMmWR2aw-q41awwp_sQl8Dj7BzrY":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":28,"type":29},[],"2025-11-10 19:49:41",231509601,[8,9,10,11],"以"国潮设计"切入年轻消费市场","完全西式设计,忽视国风元素","仅专注饮料,不进行品牌建设","随意设计,没有明确策略",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},20,"53e1d2ef4961cca8eea3e23969ad2cb9","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","默认课程","c30a497cd1af4fd99b14fc463fbe3504","学时24-1","元气森林的品牌策略是",[21,30,37,46,53,62,71,80,87,96],{"answer":22,"createTime":5,"id":23,"options":24,"question":27,"source":28,"type":29},[],231509592,[25,26],"文化根植性、设计现代性、市场跨界性","文化西化性、设计传统性、市场单一性","国潮产品的三大特征不包括","v1",0,{"answer":31,"createTime":5,"id":32,"options":33,"question":36,"source":28,"type":29},[],231509593,[34,35],"形制改良、功能优化、场景拓展","完全照搬、功能退化、场景限制","国潮服饰设计的现代转化原则不包括",{"answer":38,"createTime":5,"id":39,"options":40,"question":45,"source":28,"type":29},[],231509594,[41,42,43,44],"文化IP的商业转化","完全放弃传统文化元素","仅依靠政府补贴","单一品类发展","故宫文创的成功主要得益于",{"answer":47,"createTime":5,"id":48,"options":49,"question":52,"source":28,"type":29},[],231509595,[50,51],"同心圆式、文化驱动式、生态布局式","随意扩展式、盲目跟风式、资源分散式","品牌延伸的三种模式不包括",{"answer":54,"createTime":5,"id":55,"options":56,"question":61,"source":28,"type":29},[],231509596,[57,58,59,60],"以"东方彩妆"为核心,拓展"东方生活"场景","完全西化设计,放弃东方元素","仅专注美妆,不进行跨界","随意跨界,没有核心逻辑","花西子的跨界逻辑是",{"answer":63,"createTime":5,"id":64,"options":65,"question":70,"source":28,"type":29},[],231509597,[66,67,68,69],"新中式茶饮+汉元素制服+茶风糕点","完全西式茶饮+现代制服+西式糕点","仅专注茶饮,不进行文化表达","随意搭配,没有文化内涵","茶颜悦色的文化表达体现在",{"answer":72,"createTime":5,"id":73,"options":74,"question":79,"source":28,"type":29},[],231509598,[75,76,77,78],"增强文化自信,理解时代责任","盲目崇拜西方文化","忽视传统文化价值","追求短期商业利益","国潮产品跨界的思政目标是",{"answer":81,"createTime":5,"id":82,"options":83,"question":86,"source":28,"type":29},[],231509599,[84,85],"文化一致性、品质相当性、渠道协同性、传播整合性","文化随意性、品质差异大、渠道冲突、传播分散","跨界协同的四大要素包括",{"answer":88,"createTime":5,"id":89,"options":90,"question":95,"source":28,"type":29},[],231509600,[91,92,93,94],"从"妈妈品牌"转型为"年轻国货"","固守传统,不进行创新","完全西化,放弃老字号特色","仅靠价格战,不注重品牌建设","百雀羚的转型成功在于",{"answer":97,"createTime":5,"id":6,"options":98,"question":19,"source":28,"type":29},[],[8,9,10,11]]