[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fs-w87JuPAiQL5uvWtWAYqSqb99oqzPQ6pkz6uPRvAxw":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":24,"type":25},[],"2025-11-14 10:00:08",233836884,[8,9,10,11],"关键","基础","核心","前提",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},254,"53e1d2ef4961cca8eea3e23969ad2cb9","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","默认课程","exam_167704552","","BOM价格是制定产品销售价格的()",[21,26,35,44,53,62,71,80,89,98],{"answer":22,"createTime":5,"id":6,"options":23,"question":19,"source":24,"type":25},[],[8,9,10,11],"v1",0,{"answer":27,"createTime":5,"id":28,"options":29,"question":34,"source":24,"type":25},[],233836887,[30,31,32,33],"感性价值","战略价值","理性价值","象征性价值","品牌核心价值的三大价值主题中不包含?()",{"answer":36,"createTime":5,"id":37,"options":38,"question":43,"source":24,"type":25},[],233836890,[39,40,41,42],"衡量产品线是否与企业当前能力相匹配","确定企业的核心使命","确定企业的定位","考虑生产者的个人意愿","以下哪项不属于产品线的设计步骤",{"answer":45,"createTime":5,"id":46,"options":47,"question":52,"source":24,"type":25},[],233836892,[48,49,50,51],"文化环境","个人某些特征,诸如年龄、性别、 民族等","心理因素","所处的特定场合","消费决策决定因素中的稳定因素指",{"answer":54,"createTime":5,"id":55,"options":56,"question":61,"source":24,"type":25},[],233836894,[57,58,59,60],"购买观念","生产观念","消费观念","营销观念","体验式经济时代的到来,对企业影响深远,其中最主要的方面在于企业的",{"answer":63,"createTime":5,"id":64,"options":65,"question":70,"source":24,"type":25},[],233836896,[66,67,68,69],"一对一营销","艺术化营销","体验营销","许可营销","是品牌在产品及包装设计、识别元素、销售及体验空间、传播活动中与艺术的联姻",{"answer":72,"createTime":5,"id":73,"options":74,"question":79,"source":24,"type":25},[],233836898,[75,76,77,78],"嘉宾为王","渠道为王","内容为王","广告为王","《爸爸去哪儿》的成功证明了在这个社会化媒体时代,以下哪一选项并没有过时",{"answer":81,"createTime":5,"id":82,"options":83,"question":88,"source":24,"type":25},[],233836900,[84,85,86,87],"消费者","设计师","生产者","社会大众","通过积极开发包装与()之间的互动关系",{"answer":90,"createTime":5,"id":91,"options":92,"question":97,"source":24,"type":25},[],233836902,[93,94,95,96],"品牌哲学","品牌形象","品牌力量","品牌精神","品牌能够带给我们美好想象的附加价值,对这种附加值的更深层次定义是()",{"answer":99,"createTime":5,"id":100,"options":101,"question":106,"source":24,"type":25},[],233836904,[102,103,104,105],"购买层次","购物学研究","需求层次","消费者需求","按照马斯洛的( )理论,只有在消费者生理需求被满足的清况下, 心理需求才能得到满足, 亦即"物质基础决定上层建筑""]