[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fg-KS96sOLE2lW5xEmRhNj1i_wZ-g1tzhHf4BkvP-PFk":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":30,"type":31},[],"2025-11-17 08:59:08",235402928,[8,9,10,11],"产品价格过低","广告投入不够","产品定位出现错乱","产品价格过高",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},80,"53e1d2ef4961cca8eea3e23969ad2cb9","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","默认课程","exam_167409070","品类创新","小天鹅曾是中国家电业中洗衣机的领导者,而如今辉煌不再的原因是()",[21,32,41,50,59,68,77,80,89,98],{"answer":22,"createTime":5,"id":23,"options":24,"question":29,"source":30,"type":31},[],235402922,[25,26,27,28],"品类竞争","规模竞争","品种竞争","营销竞争","品牌竞争的实质就是","v1",0,{"answer":33,"createTime":5,"id":34,"options":35,"question":40,"source":30,"type":31},[],235402923,[36,37,38,39],"一号店","京东","阿里巴巴","美丽说","印度的电商平台SNAPDEAL复制了中国哪个电商平台",{"answer":42,"createTime":5,"id":43,"options":44,"question":49,"source":30,"type":31},[],235402924,[45,46,47,48],"韵达","申通","顺丰","圆通","以下哪一快递公司属于直营品牌?()",{"answer":51,"createTime":5,"id":52,"options":53,"question":58,"source":30,"type":31},[],235402925,[54,55,56,57],"施乐","苹果","柯达","诺基亚","以下哪一品牌曾是胶片相机领域的垄断者?()",{"answer":60,"createTime":5,"id":61,"options":62,"question":67,"source":30,"type":31},[],235402926,[63,64,65,66],"消费者缺乏安全感","消费者对品牌的印象较容易改变","消费者只能接收有限的信息","消费者喜欢简单,讨厌复杂","《新定位》一书中总结了消费者的五大心智模式,以下那条不正确",{"answer":69,"createTime":5,"id":70,"options":71,"question":76,"source":30,"type":31},[],235402927,[72,73,74,75],"对立","分化","进化","发现","某一红酒品牌销量到达一定水平后停滞,后来通过打造女性红酒市场获得新的发展,这体现了哪一种构建新品类的方法?()",{"answer":78,"createTime":5,"id":6,"options":79,"question":19,"source":30,"type":31},[],[8,9,10,11],{"answer":81,"createTime":5,"id":82,"options":83,"question":88,"source":30,"type":31},[],235402929,[84,85,86,87],"集中优势兵力,各个击破","发现对手的弱点","避开对手主力,创造出局部无争的局面","发现对手的优点","侧翼战成功的关键在于",{"answer":90,"createTime":5,"id":91,"options":92,"question":97,"source":30,"type":31},[],235402930,[93,94,95,96],"全选","报刊","电视","广播","传统媒体包括什么",{"answer":99,"createTime":5,"id":100,"options":101,"question":106,"source":30,"type":31},[],235402931,[102,103,104,105],"互联网+","互联网","移动互联网","创新","2012年11月,易观国际董事长于扬在易观第五届移动互联网博览会首次提出什么理念"]