[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f13TppNtpHOUYUrR7-NIWl8GaYPB0w2cwFNTVQqmPS6o":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":24,"type":25},[],"2025-11-18 19:03:54",236408984,[8,9,10,11],"市场营销","社会营销","推销","分销",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},63,"00d26537bb4131270d4370810685938a","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F26d554a53616beb9c7ca85b9b93464ea.jpg","金融产品数字化运营","14a366c03f4041a6badeb10b6925becb","测试5","消费者需要什么产品,企业就应该生产、销售什么产品,这指的是( )观念",[21,26,35,44,53,62,71,80,89,98],{"answer":22,"createTime":5,"id":6,"options":23,"question":19,"source":24,"type":25},[],[8,9,10,11],"v1",0,{"answer":27,"createTime":5,"id":28,"options":29,"question":34,"source":24,"type":25},[],236408985,[30,31,32,33],"推销观念","产品观念","生产观念","社会营销观念","最初,国内婴幼儿产品市场份额基本被国外品牌占据,而贝因美的研究发现由于种族和地域的差异,中国婴儿有10%有乳糖不耐性且容易缺乏碘,需要在婴儿食品中添加进行补充.这体现了市场经营观的哪一种观念",{"answer":36,"createTime":5,"id":37,"options":38,"question":43,"source":24,"type":25},[],236408986,[39,40,41,42],"市场与需求分析","目标鱼市场战略的制定","营销组合策略的策划","战略与策略的组织与实施","营销计划、营销组织以及营销控制主要体现营销体系中的哪一项内容",{"answer":45,"createTime":5,"id":46,"options":47,"question":52,"source":24,"type":25},[],236408987,[48,49,50,51],"连接","需求管理","建立差异化价值","建立持续交易的基础","以下选项中,不属于营销的本质的内容为",{"answer":54,"createTime":5,"id":55,"options":56,"question":61,"source":24,"type":25},[],236408988,[57,58,59,60],"文化因素","个人因素","社会因素","心理因素","在加拿大的魁北克省肯德基的缩写不再是&quot;KFC&quot;而被换成了&quot;PFK&quot;,这体现了影响消费者购买行为的哪种因素?()",{"answer":63,"createTime":5,"id":64,"options":65,"question":70,"source":24,"type":25},[],236408989,[66,67,68,69],"多样性","前瞻性","交易频繁但量小","可诱导性","下列选项不是消费者市场的购买行为的主要特点有()",{"answer":72,"createTime":5,"id":73,"options":74,"question":79,"source":24,"type":25},[],236408990,[75,76,77,78],"社会细分","地理细分","人口细分","行为细分","市场细分作为市场营销的重要一环,每一个细分市场都是由具有类似倾向的消费者构成的群体,如何进行消费者市场细分也很重要,请问以下选项中不属于市场细分的依据的是?()",{"answer":81,"createTime":5,"id":82,"options":83,"question":88,"source":24,"type":25},[],236408991,[84,85,86,87],"产品专业化","产品-市场集中化","选择专业化","市场专业化","当市场上各种乳业品牌还在关注普通奶的时候,智强公司打着不闹的旗号,适时推出核桃奶这一细分产品,该案例中体现了智强公司采用了哪一种进入细分市场的模式",{"answer":90,"createTime":5,"id":91,"options":92,"question":97,"source":24,"type":25},[],236408992,[93,94,95,96],"重新定位","迎头定位","产品定位","避强定位","元气森林以其&quot;0糖0卡0脂&quot;为卖点,吸引了众多年轻人的消费,深受当代年轻人的喜爱,元气森林为了弥补市场上现有的如0卡可乐等产品口味上的缺失,推出了更多的口味以供大家选择,这体现了元气森林什么样的市场定位",{"answer":99,"createTime":5,"id":100,"options":101,"question":106,"source":24,"type":25},[],236408993,[102,103,104,105],"市场细分","确定目标市场","营销策略","市场定位","以下选项中不属于STP策略核心的是"]