[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$foBjP5LpQbxXEwP9XmyFIICsT_y2eoJ6fLtZ-d6FHv38":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":10,"question":17,"related":18,"source":29,"type":30},[],"2025-11-18 21:58:05",236472495,[8,9],"赋值","定位",{"count":11,"courseId":12,"courseImg":13,"courseName":14,"workId":15,"workName":16},254,"ddb80e2971174d9c47de0c432c321291","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F8702528dac01d2d0d1cacc47198fbff4.jpg","客户关系管理","work_48274762","多选题复习","李克特量表方法两步是",[19,31,40,48,57,65,68,79,88,98],{"answer":20,"createTime":5,"id":21,"options":22,"question":28,"source":29,"type":30},[],236472490,[23,24,25,26,27],"选择与企业定位一致的客户","选择"好客户"","选择有潜力的客户","选择"门当户对"的客户","选择与忠诚客户具有相似特征的客户","选择客户的指导思想有()","v1",1,{"answer":32,"createTime":5,"id":33,"options":34,"question":39,"source":29,"type":30},[],236472491,[35,36,37,38],"不是所有的购买者都会是企业的客户","不是所有的客户都能给企业带来收益","不加选择地建立客户关系可能造成企业定位模糊不清","选择正确的客户能增加企业的盈利能力","企业必须选择客户是因为()",{"answer":41,"createTime":5,"id":42,"options":43,"question":47,"source":29,"type":30},[],236472492,[44,45,46],"信息需求","环境需求","情感需求","客户服务代表要关注客户的哪些需求",{"answer":49,"createTime":5,"id":50,"options":51,"question":56,"source":29,"type":30},[],236472493,[52,53,54,55],"对总成本的感知","对总价值的感知","对质量与价格之比的感知","对质量与价值之比的感知","客户感知价值包括了",{"answer":58,"createTime":5,"id":59,"options":60,"question":64,"source":29,"type":30},[],236472494,[61,62,63],"问卷调查","深度访谈","焦点访谈","客户满意度采集数据方法",{"answer":66,"createTime":5,"id":6,"options":67,"question":17,"source":29,"type":30},[],[8,9],{"answer":69,"createTime":5,"id":70,"options":71,"question":78,"source":29,"type":30},[],236472496,[72,73,74,75,76,77],"奖励忠诚(重复多购优惠,特权、优待、机会、荣耀)","增强信任与感情","建立客户组织","提高客户的转换成本","加强业务联系、提高不可替代性","加强员工管理","提高客户忠诚的策略有",{"answer":80,"createTime":5,"id":81,"options":82,"question":87,"source":29,"type":30},[],236472497,[83,84,85,86],"客户识别","客户关系建立","客户关系保持","客户流失的管理及挽留","客户关系管理的主要内容包括",{"answer":89,"createTime":5,"id":90,"options":91,"question":97,"source":29,"type":30},[],236472498,[92,93,94,95,96],"客户的信息管理","市场营销管理","销售管理","客户服务管理和客户关怀","竞争对手信息搜集","客户关系管理的功能包括",{"answer":99,"createTime":5,"id":100,"options":101,"question":105,"source":29,"type":30},[],236472499,[102,103,104],"节约新客户的获取成本","缩减客户的保持费用","提高客户关系定位的准确性","识别客户的意义是"]