[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fO-M4pNzhzXnZwhQQvdpy7RrCsQuB-W3IE4WO_-K4iRo":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":30,"type":31},[],"2025-12-11 04:15:53",259094563,[8,9,10,11],"修正重购","新购","直接重购","B或C",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},39,"21fc0d795a2f41902e76b4535a4ef355","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F8f6d1861c2d7225ca42808692d75026e.jpg","市场营销","a985216faed143b39d50a77c99038dc4","第四章自测题","哪种类型的产业购买给"已入门的供货企业"造成威胁?( )",[21,32,41,50,59,68,77,80,89,98],{"answer":22,"createTime":5,"id":23,"options":24,"question":29,"source":30,"type":31},[],259094557,[25,26,27,28],"企业最高管理者决定推出某种新产品,因而需要采购生产这种新产品的新设备和原料","有些机器发生故障或损坏,需要购置零部件或新机器","发现购进的某些原材料质量不好,必须更换供应商","采购人员看广告或参加展销会","企业购买过程是从企业的某些人员认识要购买的某种产品以满足企业的某种需要开始的.认识需要由两种刺激引起,其中属于外部刺激的是( )","v1",0,{"answer":33,"createTime":5,"id":34,"options":35,"question":40,"source":30,"type":31},[],259094558,[36,37,38,39],"消费者会满意","消费者无所谓","消费者会非常满意","消费者不满意","购买者对其购买活动的满意度(S)是其产品的期望(E)和产品可能察觉性能(P)的函数,即S=f(E,P)若E>P,则( )",{"answer":42,"createTime":5,"id":43,"options":44,"question":49,"source":30,"type":31},[],259094559,[45,46,47,48],"弹性","多样性","替代性","可诱导性","根据弗洛伊德的动机理论,弗洛伊德认为人们对于真正影响自己行为的心理力量往往并不自知,由此可知消费需求具有下列什么特点?( )",{"answer":51,"createTime":5,"id":52,"options":53,"question":58,"source":30,"type":31},[],259094560,[54,55,56,57],"文化因素","社会因素","个人因素","心理因素","对消费者行为具有最广泛、最深远影响的因素是( )",{"answer":60,"createTime":5,"id":61,"options":62,"question":67,"source":30,"type":31},[],259094561,[63,64,65,66],"品牌差异大,高介入度","品牌差异大,低介入度","品牌差异小,高介入度","品牌差异小,低介入度","下列对化解不协调购买行为的论述中正确的是( )",{"answer":69,"createTime":5,"id":70,"options":71,"question":76,"source":30,"type":31},[],259094562,[72,73,74,75],"首要","非正式","次要","间接参照","宗教组织、职业协会从对其成员影响的角度来看,属于( )群体",{"answer":78,"createTime":5,"id":6,"options":79,"question":19,"source":30,"type":31},[],[8,9,10,11],{"answer":81,"createTime":5,"id":82,"options":83,"question":88,"source":30,"type":31},[],259094564,[84,85,86,87],"首要群体","家庭成员","体育影视明星","次要群体","在影响消费者行为的各种群体中,( )是非成员群体",{"answer":90,"createTime":5,"id":91,"options":92,"question":97,"source":30,"type":31},[],259094565,[93,94,95,96],"1","2","4","8","产业购买者购买过程在新购的情况下要经过( )个阶段",{"answer":99,"createTime":5,"id":100,"options":101,"question":103,"source":30,"type":31},[],259094566,[8,9,10,102],"以上都不对","产业市场上对水、电、气一般办公用品的购买采用( )"]