[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f2c4oETFB-Ed_I5eUEpFKJqhaMqbczpFQzUHaEiBoXRU":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":31,"type":32},[],"2026-03-28 22:55:58",260348183,[8,9,10,11],"代言人收费过高","代言人与商品无关联","代言人同时代言多个品牌","代言人私生活丑闻影响品牌形象",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},15,"53e1d2ef4961cca8eea3e23969ad2cb9","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","默认课程","09e6696e38344305b893e556d8aa2984","知识小测4-2","广告主选择代言人时,最需要避免的风险是什么? ( )",[21,33,42,51,60,63,72,81,90,99],{"answer":22,"createTime":23,"id":24,"options":25,"question":30,"source":31,"type":32},[],"2026-03-28 22:59:58",260348179,[26,27,28,29],"提供大量产品信息","采用名人代言策略","唤起目标受众的情感共鸣","增强刺激的物理强度","Gold Blend速溶咖啡广告成功的关键在于什么? ( )","v1",0,{"answer":34,"createTime":23,"id":35,"options":36,"question":41,"source":31,"type":32},[],260348180,[37,38,39,40],"性感诉求","幽默诉求","恐惧诉求","焦虑诉求","以下哪种方法是通过&quot;不和谐&quot;组合引人发笑,以吸引消费者注意的? ( )",{"answer":43,"createTime":23,"id":44,"options":45,"question":50,"source":31,"type":32},[],260348181,[46,47,48,49],"中等程度","无所谓程度","低等程度","高等程度","&quot;恐惧诉求&quot;在广告中的最佳效果通常出现在哪种强度? ( )",{"answer":52,"createTime":23,"id":53,"options":54,"question":59,"source":31,"type":32},[],260348182,[55,56,57,58],"熟悉度和喜爱程度","相似性和吸引力","幽默感和权威性","专业性和可靠性","&quot;信源可信度模型&quot;强调代言人的哪两个特质? ( )",{"answer":61,"createTime":5,"id":6,"options":62,"question":19,"source":31,"type":32},[],[8,9,10,11],{"answer":64,"createTime":23,"id":65,"options":66,"question":70,"source":31,"type":71},[],260348184,[67,68,29,69],"提供价值","唤起情绪","提供信息","引起消费者注意的基本策略包括哪些?(多选) ( )",1,{"answer":73,"createTime":23,"id":74,"options":75,"question":80,"source":31,"type":71},[],260348185,[76,77,78,79],"焦虑","热情","恐惧","幽默","感性诉求广告的表现策略包括哪些?(多选)",{"answer":82,"createTime":23,"id":83,"options":84,"question":89,"source":31,"type":71},[],260348186,[85,86,87,88],"普通人","专家","名人","虚拟角色","广告代言人的类型包括哪些?(多选) ( )",{"answer":91,"createTime":23,"id":92,"options":93,"question":98,"source":31,"type":71},[],260348187,[94,95,96,97],"诉求模式","成本有效性","受众特性","代言人与商品的关联性","选择广告代言人时,应考虑哪些因素?(多选) ( )",{"answer":100,"createTime":23,"id":101,"options":102,"question":107,"source":31,"type":71},[],260348188,[103,104,105,106],"吸引或维持受众的注意力","直接提升产品销量","减少受众对广告信息的抵触","消除受众对广告的不信任感","幽默广告的作用包括哪些?(多选) ( )"]