[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fYpcvXV4eZf06EBt9vo0CG96OXAna6Z57FqqYT19sxoQ":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":10,"question":17,"related":18,"source":28,"type":29},[],"2023-05-23 20:27:28",26062446,[8,9],"正确","错误",{"count":11,"courseId":12,"courseImg":13,"courseName":14,"workId":15,"workName":16},15,"70e5af9c6c22e6a39520c0ed77e01474","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002Ff516a39f36930761aae96a44e4ace984.jpg","20级《广告与消费心理学》","d69ced6711424644986cde2f3e988423","章节测试3.5","再造想象是指根据语言、文字或图形的启示,在头脑中形成与之相符或相仿的新形象的过程( )",[19,30,39,44,53,62,67,72,77,83],{"answer":20,"createTime":5,"id":21,"options":22,"question":27,"source":28,"type":29},[],26062437,[23,24,25,26],"关系联想","接近联想","对比联想","相似联想","由&quot;诺基亚&quot;联想到&quot;摩托罗拉&quot;,这种联想关系是( )","v1",0,{"answer":31,"createTime":5,"id":32,"options":33,"question":38,"source":28,"type":29},[],26062438,[34,35,36,37],"合成","粘合","强调","联合","在广告创意中,把两个事物的形象结合起来形成新的形象,这种创造想象的方法称为( )",{"answer":40,"createTime":5,"id":41,"options":42,"question":43,"source":28,"type":29},[],26062439,[23,24,25,26],"由&quot;桌子&quot;联想到&quot;椅子&quot;,这种联想关系是( )",{"answer":45,"createTime":5,"id":46,"options":47,"question":52,"source":28,"type":29},[],26062440,[48,49,50,51],"记忆","想象","思维","注意","广告创造新意的心理实质是( )",{"answer":54,"createTime":5,"id":55,"options":56,"question":61,"source":28,"type":29},[],26062441,[57,58,59,60],"表象","确定的主题","知觉","感觉","广告创意最直接的心理素材是( )",{"answer":63,"createTime":5,"id":64,"options":65,"question":66,"source":28,"type":29},[],26062442,[8,9],"联想和联觉是一个意思, 都是由一种事物的经验想起另一种事物的经验.( )",{"answer":68,"createTime":5,"id":69,"options":70,"question":71,"source":28,"type":29},[],26062443,[8,9],"创造想象是对于广告接受者而言的,而再造想象是对于广告设计者而言的.( )",{"answer":73,"createTime":5,"id":74,"options":75,"question":76,"source":28,"type":29},[],26062444,[37,35,36,34],"把不同对象的部分形象抽取出来重新组合,从而产生新的形象,这种广告创意方法是( )",{"answer":78,"createTime":5,"id":79,"options":80,"question":82,"source":28,"type":29},[],26062445,[81,37,35,34],"原型启发","下图的广告构思中,采用的创造想象的方法是( ) \u003Cimg src=\"https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F130de8a1b56de4ed8208ab84fbc101cc.jpg\">",{"answer":84,"createTime":5,"id":6,"options":85,"question":17,"source":28,"type":29},[],[8,9]]