[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fynLO2sjaV66VO6I-Qk1OAoXJiruU3MYgPGVag-87aPE":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":24,"type":25},[],"2025-12-13 11:24:14",263090527,[8,9,10,11],"维持现状","在转化成本上涨到目标成本前,优先放量","先尽可能放量,待转化量显著增长后再优化成本","在保证转化量稳定前提下,优先降成本",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},247,"53e1d2ef4961cca8eea3e23969ad2cb9","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","默认课程","exam_167605719","4.3单元测试","对数字营销广告进行分析时,对于转化量较高但是转化成本也较高的渠道应该使用()优化方法",[21,26,35,44,53,62,71,80,85,94],{"answer":22,"createTime":5,"id":6,"options":23,"question":19,"source":24,"type":25},[],[8,9,10,11],"v1",0,{"answer":27,"createTime":5,"id":28,"options":29,"question":34,"source":24,"type":25},[],263090528,[30,31,32,33],"目标受众精准度","页面内容与创意的相关性","面的加载速度","出价","目标受众通过信息流广告创意进入落地页后,能否产生转化是企业的最终营销目标,影响转化率的因素不包括",{"answer":36,"createTime":5,"id":37,"options":38,"question":43,"source":24,"type":25},[],263090529,[39,40,41,42],"关键词","创意效果","推广单元","受众定向效果","推荐引擎推广数据细节维度分析不包括对()的分析",{"answer":45,"createTime":5,"id":46,"options":47,"question":52,"source":24,"type":25},[],263090530,[48,49,50,51],"广告主A排名第2","广告主B排名第2","广告主A排名第1","广告主B排名第1","在某次推荐引擎竞价中共有3名广告主进行竞价,广告主A点击出价为13元,预估点击率为1.4%,广告主B的展现出价为186元,广告主C的点击出价为8元,预估点击率为2.4%,针对本次竞价下面说法正确的是",{"answer":54,"createTime":5,"id":55,"options":56,"question":61,"source":24,"type":25},[],263090531,[57,58,59,60],"对于新广告计划,建议设置较高预算,保证初始的投放效果","如果在推荐引擎广告营销中预算消耗过快,优化时可以考虑按照地域、平台等精细化分配预算","对于新广告计划,最好设置低预算","在前期预算不足的情况下,需要根据流量需求调整优化投放策略,比如将预算优先集中在有效的投放时间段或进行有效的受众定向","推荐引擎广告投放的展现量也会受预算影响,下面关于预算的设置说法错误的是",{"answer":63,"createTime":5,"id":64,"options":65,"question":70,"source":24,"type":25},[],263090532,[66,67,68,69],"问答","文字","图片","视频","信息流广告的常见的创意形式不包括()",{"answer":72,"createTime":5,"id":73,"options":74,"question":79,"source":24,"type":25},[],263090533,[75,76,77,78],"CPC","CPV","CPA","CPM","企业A为某少儿美术教育品牌,希望通过推荐引擎广告宣传获取目标客户有效表单,最终促成交易,它可以采用()付费方式",{"answer":81,"createTime":5,"id":82,"options":83,"question":84,"source":24,"type":25},[],263090534,[67,66,69,68],"信息流广告的常见的创意形式不包括",{"answer":86,"createTime":5,"id":87,"options":88,"question":93,"source":24,"type":25},[],263090535,[89,90,91,92],"风格、色调一致","信息分类","精简文案","表单设计复杂","对信息流的落地页进行优化时,下面哪项操作不符合推荐引擎的工作机制原理",{"answer":95,"createTime":5,"id":96,"options":97,"question":102,"source":24,"type":25},[],263090536,[98,99,100,101],"加大转化率高且转化成本低的年龄段的投放力度","排除转化数为0的行为标签","预算有限时,适当对转化成本过高的地域停止投放","选择全部兴趣人群","企业在推荐引擎推广过程中需要根据实际推广情况调整目标受众定向,以下做法有误的是()"]