[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fjt0zgJCE7KF7mxBjo13ts6LLK_IT4W0u2tCK1f8eQ0E":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":16,"related":17,"source":27,"type":28},[],"2025-12-18 23:39:42",272819791,[8,9,10,11],"市场集中模式","产品专业模式","市场专业模式","市场全面模式",{"courseId":13,"courseImg":14,"courseName":15},"53e1d2ef4961cca8eea3e23969ad2cb9","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","默认课程","某小型药企仅生产 "基层医疗机构用低价基础抗生素",专注服务基层医疗这一细分市场,其目标市场选择模式是( )",[18,29,38,47,56,65,74,83,86,93],{"answer":19,"createTime":5,"id":20,"options":21,"question":26,"source":27,"type":28},[],272819784,[22,23,24,25],"是将某类产品的消费者划分为需求完全不同的群体的过程","依据消费者的需要、欲望、购买行为等差异性划分消费者群","仅根据地理因素将市场拆分为不同子市场","最终目的是让企业满足所有消费者的需求","以下关于市场细分的概念,描述正确的是( )","v1",0,{"answer":30,"createTime":5,"id":31,"options":32,"question":37,"source":27,"type":28},[],272819785,[33,34,35,36],"仅自身资金状况","自身资源、经营条件和环境","仅生产技术水平","仅销售渠道覆盖范围","医药目标市场是指医药企业在市场细分基础上,结合自身哪些条件选定的市场?( )",{"answer":39,"createTime":5,"id":40,"options":41,"question":46,"source":27,"type":28},[],272819786,[42,43,44,45],"针对多个细分市场推出不同产品","忽略细分市场差异,仅推出一种产品和营销计划","聚焦一个细分市场实行专业化经营","根据竞争对手策略调整自身产品定位","无差异性目标市场营销策略的核心特点是( )",{"answer":48,"createTime":5,"id":49,"options":50,"question":55,"source":27,"type":28},[],272819787,[51,52,53,54],"与竞品相同的形象","能满足所有消费者需求的形象","与其他竞争产品截然不同的概念或形象","仅符合企业自身技术优势的形象","医药市场定位的关键是为产品塑造出( )",{"answer":57,"createTime":5,"id":58,"options":59,"question":64,"source":27,"type":28},[],272819788,[60,61,62,63],"可衡量原则","可进入原则","短期性原则","差异性原则","下列哪项不属于医药市场细分的原则?( )",{"answer":66,"createTime":5,"id":67,"options":68,"question":73,"source":27,"type":28},[],272819789,[69,70,71,72],"地理因素","人口因素","自然气候","购买频率","某药企发现 "健身人群" 偏好 "无添加、天然成分的保健品",于是针对性推出天然蛋白粉,其市场细分依据的是( )",{"answer":75,"createTime":5,"id":76,"options":77,"question":82,"source":27,"type":28},[],272819790,[78,79,80,81],"无差异性策略","差异性策略","集中性策略","对抗性策略","某感冒药企业推出 "儿童水果味混悬剂""上班族速效无嗜睡片""老人低价缓释片" 三类产品,分别对应不同人群需求,该企业采用的目标市场营销策略是( )",{"answer":84,"createTime":5,"id":6,"options":85,"question":16,"source":27,"type":28},[],[8,9,10,11],{"answer":87,"createTime":5,"id":88,"options":89,"question":92,"source":27,"type":28},[],272819792,[90,91,61,63],"可盈利原则","稳定性原则","某新冠特效药因疫情波动大,需求频繁变化,不适合作为企业长期细分方向,这体现了市场细分需遵循( )",{"answer":94,"createTime":5,"id":95,"options":96,"question":101,"source":27,"type":28},[],272819793,[97,98,99,100],"首次定位策略","避让定位策略","对抗定位策略","重新定位策略","某新上市的 "宠物专用抗过敏药膏",选择尚未被竞品覆盖的宠物用药市场,这种定位策略是( )"]