[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$ftOMp1tVF3767NtjDUX1vCljM7knD4DY4HDRMwILrt0k":3},{"id":4,"source":5,"question":6,"options":7,"answer":12,"related":13,"type":24,"origin":107,"createTime":26},273180254,"v1","旅游市场营销环境中的\"供应商\"属于以下哪类环境?( )",[8,9,10,11],"微观环境","宏观环境","社会文化环境","自然环境",[],[14,27,37,47,57,61,72,79,89,99],{"id":15,"source":5,"question":16,"options":17,"answer":22,"related":23,"type":24,"origin":25,"createTime":26},273180250,"市场的构成需要满足三个要素:人口、购买力、( )",[18,19,20,21],"需要","购买意愿","需求","购买欲望",[],[],0,null,"2025-12-19T03:36:09+08:00",{"id":28,"source":5,"question":29,"options":30,"answer":35,"related":36,"type":24,"origin":25,"createTime":26},273180251,"旅游者的兴趣、爱好及其他特点很相近,也就是市场类似程度较高时,可采用的市场策略",[31,32,33,34],"密集性策略","差异性策略","无差异策略","综合性策略",[],[],{"id":38,"source":5,"question":39,"options":40,"answer":45,"related":46,"type":24,"origin":25,"createTime":26},273180252,"德天瀑布对自己的定位\"亚洲第一大跨国瀑布\",属于旅游市场定位中的( )",[41,42,43,44],"重新定位","对峙定位","比附定位","避强定位",[],[],{"id":48,"source":5,"question":49,"options":50,"answer":55,"related":56,"type":24,"origin":25,"createTime":26},273180253,"旅游消费者购买动机的特点包括个体性、针对性、( ) 、过程性",[51,52,53,54],"简单性","复杂性","科学性","替代性",[],[],{"id":4,"source":5,"question":6,"options":58,"answer":59,"related":60,"type":24,"origin":25,"createTime":26},[8,9,10,11],[],[],{"id":62,"source":5,"question":63,"options":64,"answer":69,"related":70,"type":71,"origin":25,"createTime":26},273180255,"现代营销观念包括( )和( )",[65,66,67,68],"生产观念","产品观念","市场营销观念","社会市场营销观念",[],[],1,{"id":73,"source":5,"question":74,"options":75,"answer":77,"related":78,"type":24,"origin":25,"createTime":26},273180256,"在营销观念的演进历程中,将关注重点放在消费者需要、消费者满意和整个社会的利益的营销观念是( )",[66,67,68,76],"推销观念",[],[],{"id":80,"source":5,"question":81,"options":82,"answer":87,"related":88,"type":24,"origin":25,"createTime":26},273180257,"将产品信息告知目标消费者以刺激需求属于市场营销的( )职能",[83,84,85,86],"促销(传播沟通)","营销渠道","营销调研","市场细分和目标市场选择",[],[],{"id":90,"source":5,"question":91,"options":92,"answer":97,"related":98,"type":71,"origin":25,"createTime":26},273180258,"以下属于一手数据调研的是( )",[93,94,95,96],"通过旅游部发布统计数据中获得2024年第二季度全国星级饭店经营情况","通过对旅行社游客电话回访获取数据","通过查阅统计年鉴获得2023年入境旅游人数及分布情况","饭店通过对顾客餐后剩菜情况了解菜品受欢迎程度",[],[],{"id":100,"source":5,"question":101,"options":102,"answer":105,"related":106,"type":24,"origin":25,"createTime":26},273180259,"在选择目标市场的策略中,旅游目的地和旅游企业通过分析自身资源和优势,针对特定的或者少数细分市场,高度化生产、营销和服务,以创造品牌效应的策略为( )",[33,32,103,104],"集中性策略","综合策略",[],[],{"courseName":108,"courseImg":109,"workName":110,"workId":110,"count":24,"courseId":111},"默认课程","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","","53e1d2ef4961cca8eea3e23969ad2cb9"]