[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$ffNDCvsm59W9HJy8M5bqoX0N_IrNJC816xFHMiaPSgro":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":16,"related":17,"source":27,"type":28},[],"2025-12-19 06:09:24",273366607,[8,9,10,11],"线内单一品牌策略","跨类单一品牌策略","完全单一品牌策略","一品一牌策略",{"courseId":13,"courseImg":14,"courseName":15},"53e1d2ef4961cca8eea3e23969ad2cb9","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","默认课程","晨光旗下的所有文具产品都是使用"晨光"品牌,运用的单一品牌策略类型是( )",[18,29,35,44,52,57,60,65,70,79],{"answer":19,"createTime":5,"id":20,"options":21,"question":26,"source":27,"type":28},[],273366600,[22,23,24,25],"主品牌","担保品牌","产品品牌","战略品牌","在品牌组合中,指代产品时担任的角色不包括( )","v1",0,{"answer":30,"createTime":5,"id":31,"options":32,"question":34,"source":27,"type":28},[],273366602,[22,23,24,33],"保护伞品牌","海飞丝、飘柔等品牌广告末尾会加上一句"宝洁公司荣誉出品",代表"宝洁"在品牌组合中,指代产品时担任的角色为( )",{"answer":36,"createTime":5,"id":37,"options":38,"question":43,"source":27,"type":28},[],273366604,[39,40,41,42],"主品牌+描述性品牌","主品牌+副品牌","担保品牌+副品牌","保护伞品牌+描述性品牌","在品牌组合的指代产品时担任的角色中,美的洗碗机是( )",{"answer":45,"createTime":5,"id":46,"options":47,"question":51,"source":27,"type":28},[],273366605,[48,49,50,25],"现金牛品牌","银弹品牌","侧翼品牌","嘉里粮油推出的"元宝油",其主要的责任就是进攻防御,保护主品牌"金龙鱼"."元宝油"在品牌组合中,在企业竞争战略中担任的角色类型为( )",{"answer":53,"createTime":5,"id":54,"options":55,"question":56,"source":27,"type":28},[],273366606,[8,9,10,11],"单一品牌策略的类型不包括( )",{"answer":58,"createTime":5,"id":6,"options":59,"question":16,"source":27,"type":28},[],[8,9,10,11],{"answer":61,"createTime":5,"id":62,"options":63,"question":64,"source":27,"type":28},[],273366608,[8,9,10,11],"企业对具有同等质量或能力的不同产品使用同一个品牌,产品虽然不同,但市场定位和承诺是一致,这一单一品牌策略类型是( )",{"answer":66,"createTime":5,"id":67,"options":68,"question":69,"source":27,"type":28},[],273366609,[8,9,10,11],"拥有维珍航空、维珍汽车、维珍出版、维珍化妆品、维殄婚礼、维珍电器、维珍游戏、维珍影院等诸多领域的英国维珍运用的单一品牌策略类型是( )",{"answer":71,"createTime":5,"id":72,"options":73,"question":78,"source":27,"type":28},[],273366610,[74,75,76,77],"创建新品牌","沿用成功品牌名称","收编劣势品牌","合资优势品牌","推行多品牌的方式不包括( )",{"answer":80,"createTime":5,"id":81,"options":82,"question":86,"source":27,"type":28},[],273366611,[83,84,85,11],"单一品牌策略","主副品牌策略","多品牌策略","同时拥有两个或两个以上相互独立的品牌的品牌策略是( )"]