[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fufny725l3cyVAssja9OneshxGeJGxHkkVqklKPTVLXk":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":16,"related":17,"source":21,"type":22},[],"2026-01-07 07:49:05",305216096,[8,9,10,11],"核心部分","形式部分","有形部分","延伸部分",{"courseId":13,"courseImg":14,"courseName":15},"d7dcfaaf2fb1d5dda027b8dfdcd3726e","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F88788a0a73c80c482b09b2120c995d76.jpg","广告策划与案例分析","商品的构成的(),即商品能够给消费者带来的实际利益",[18,23,32,41,50,59,68,77,86,95],{"answer":19,"createTime":5,"id":6,"options":20,"question":16,"source":21,"type":22},[],[8,9,10,11],"v1",0,{"answer":24,"createTime":5,"id":25,"options":26,"question":31,"source":21,"type":22},[],305216097,[27,28,29,30],"广告策划","广告策略","广告创意","广告文案","是广告活动的灵魂,是广告攻克消费者认知、改变消费者态度,并最终促进消费者购买行为的利器",{"answer":33,"createTime":5,"id":34,"options":35,"question":40,"source":21,"type":22},[],305216098,[36,37,38,39],"低廉的价格","市场的定位","服务的优良","宣传的突出","在目标市场中能取得最大战略优势的策略是( )",{"answer":42,"createTime":5,"id":43,"options":44,"question":49,"source":21,"type":22},[],305216099,[45,46,47,48],"收集创意素材→分析素材,发想创意→孵化创意→发现新创意→实施","收集创意素材→分析素材,发想创意→孵化创意→发现新创意→确定最好创意","收集创意素材→分析素材→孵化创意→发现新创意→实施","收集创意素材→分析素材→孵化创意→发现新创意→确定最好创意","广告创意的过程包括()",{"answer":51,"createTime":5,"id":52,"options":53,"question":58,"source":21,"type":22},[],305216100,[54,55,56,57],"有限","无限","艺术上","虚构","广告传达的信息必须真实,但表现手段上可以进行()的夸张",{"answer":60,"createTime":5,"id":61,"options":62,"question":67,"source":21,"type":22},[],305216101,[63,64,65,66],"对总体经营环境进行分析","对行业环境进行分析","对竞争环境进行分析","对经济环境进行分析","PEST分析柜架法主要适用于( )",{"answer":69,"createTime":5,"id":70,"options":71,"question":76,"source":21,"type":22},[],305216102,[72,73,74,75],"功效定位","价格定位","强势定位","是非定位","下列选项中,不属于广告定位的实体定位的是()",{"answer":78,"createTime":5,"id":79,"options":80,"question":85,"source":21,"type":22},[],305216103,[81,82,83,84],"Starbucks","Starbuck","Starbocks","Starbock","星巴克咖啡的标志是()",{"answer":87,"createTime":5,"id":88,"options":89,"question":94,"source":21,"type":22},[],305216104,[90,91,92,93],"年龄","人口密度","文化程度","民族","下列()不属于市场细分的人口因素",{"answer":96,"createTime":5,"id":97,"options":98,"question":103,"source":21,"type":22},[],305216105,[99,100,101,102],"中心思想","战略目标","表现方式","创意表现","广告主题是广告的(),根据广告主题进行广告创意和表现"]