[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f0NOdtuhYD9MM2K28UgUojyi_pH-YZS0cYi7MLh85wJU":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":13,"question":20,"related":21,"source":32,"type":75},[],"2026-01-08 02:04:58",306260557,[8,9,10,11,12],"具有传达功能","引发消费者的跟从意识","引发消费者的购买欲望","引发受众的关注","符合法律法规",{"count":14,"courseId":15,"courseImg":16,"courseName":17,"workId":18,"workName":19},13,"7f671b31b338ff50e12855855485a091","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002Fe4758b16e44006b9c4e55ec840be139d.jpg","广告策划与创意","8ac77a70d45d49c39783d0ad931a7b8a","好广告的评判标准","好的广告,它的标准到底是什么",[22,34,42,52,62,72,76,86,96,106],{"answer":23,"createTime":5,"id":24,"options":25,"question":31,"source":32,"type":33},[],306260552,[26,27,28,29,30],"触觉与视觉","听觉与嗅觉","视觉与听","认知反应与情感反应","感觉与知觉","广告主要是对人的外部感觉有影响,尤其是_______和_______","v1",0,{"answer":35,"createTime":5,"id":36,"options":37,"question":41,"source":32,"type":33},[],306260553,[38,39,40,29,30],"物体知觉和社会知觉","正确的知觉和错觉","视觉与听觉","知觉是人脑对直接作用于感觉器官的客观事物的整体反映.根据知觉对象的不同,可分为________和________",{"answer":43,"createTime":5,"id":44,"options":45,"question":51,"source":32,"type":33},[],306260554,[46,47,48,49,50],"版面设计","色彩","情感","品牌","审美","视觉与广告的主要关系体现在_______上",{"answer":53,"createTime":5,"id":54,"options":55,"question":61,"source":32,"type":33},[],306260555,[56,57,58,59,60],"蓝色","绿色","灰色","白色","黑色","受众对色彩的情感反应为寂静 悲哀 绝望的颜色是________",{"answer":63,"createTime":5,"id":64,"options":65,"question":71,"source":32,"type":33},[],306260556,[66,67,68,69,70],"感觉","直觉","晕轮效应","注意","刺激","______是心理或意识活动对一定对象的指向和集中",{"answer":73,"createTime":5,"id":6,"options":74,"question":20,"source":32,"type":75},[],[8,9,10,11,12],1,{"answer":77,"createTime":5,"id":78,"options":79,"question":85,"source":32,"type":75},[],306260558,[80,81,82,83,84],"信息传播功能","激发需求 引导大众消费","促进销售,加速社会再生产进程","促进经济的发展的功能","美化生活与宣传教育功能","广告的功能有哪些",{"answer":87,"createTime":5,"id":88,"options":89,"question":95,"source":32,"type":75},[],306260559,[90,91,92,93,94],"广告是企业获取市场信息的重要渠道","加速产品的更新换代 增加花色品种","企业的知名度与美誉度依赖于广告的持续传播","广告与一种社会现象或公众道德联系在一起,产生社会效益","广告直接或间接地促进企业的产品促销","广告对企业的经营生产具有________作用",{"answer":97,"createTime":5,"id":98,"options":99,"question":105,"source":32,"type":75},[],306260560,[100,101,102,103,104],"知觉的选择性","知觉的滞后性","知觉的情感性","知觉的偏见","知觉的跳跃性","知觉是大脑对当前直接作用于感觉器官的客观事物的整体反映.人们对客观事实的知觉经常会出现程度不同的变形或歪曲现象.造成这种现象的主要原因:______",{"answer":107,"createTime":5,"id":108,"options":109,"question":114,"source":32,"type":75},[],306260561,[110,111,68,112,113],"首因效应","参照效应","定型作用","内部倾向性","知觉的偏见是人们在感知事物的时候,由于特殊的主观动机或外界刺激,对事物产生一种片面的或歪曲印象的心理过程.常见的原因有以下几个方面:______"]