[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fpyEK1o5ydllXUbG4nbEsirLqtzytSGOUV2O-z_ILEC8":3},{"id":4,"source":5,"question":6,"options":7,"answer":12,"related":13,"type":18,"origin":109,"createTime":20},314393858,"v1","市场细分是指根据什么将整体市场划分为若干顾客群",[8,9,10,11],"产品类型","企业规模","消费者需求或购买行为的差异性","地理位置",[],[14,21,31,41,51,61,71,81,91,101],{"id":4,"source":5,"question":6,"options":15,"answer":16,"related":17,"type":18,"origin":19,"createTime":20},[8,9,10,11],[],[],0,null,"2026-01-19T09:51:22+08:00",{"id":22,"source":5,"question":23,"options":24,"answer":29,"related":30,"type":18,"origin":19,"createTime":20},314393859,"以下哪项不属于地理细分因素",[25,26,27,28],"国别","城市规模","生活方式","气候",[],[],{"id":32,"source":5,"question":33,"options":34,"answer":39,"related":40,"type":18,"origin":19,"createTime":20},314393860,"市场细分的最终目的是",[35,36,37,38],"对产品分类","制定营销组合策略","划分顾客群体","分析竞争者",[],[],{"id":42,"source":5,"question":43,"options":44,"answer":49,"related":50,"type":18,"origin":19,"createTime":20},314393861,"以下哪种细分方法使用两个或三个细分依据",[45,46,47,48],"单一因素法","综合因素法","系列因素法","行为因素法",[],[],{"id":52,"source":5,"question":53,"options":54,"answer":59,"related":60,"type":18,"origin":19,"createTime":20},314393862,"系列因素法的特点是",[55,56,57,58],"只用一个因素","由粗到细逐步细分","只用两个因素","只适用于组织市场",[],[],{"id":62,"source":5,"question":63,"options":64,"answer":69,"related":70,"type":18,"origin":19,"createTime":20},314393863,"中小企业通过市场细分可以",[65,66,67,68],"扩大企业规模","扬长避短,赢得竞争优势","减少产品种类","避免竞争",[],[],{"id":72,"source":5,"question":73,"options":74,"answer":79,"related":80,"type":18,"origin":19,"createTime":20},314393864,"市场细分的作用不包括()",[75,76,77,78],"发现新市场机会","制定针对性营销策略","增加企业成本","赢得竞争优势",[],[],{"id":82,"source":5,"question":83,"options":84,"answer":89,"related":90,"type":18,"origin":19,"createTime":20},314393865,"市场细分中,STP 分析的 S 是指()",[85,86,87,88],"市场细分","选择目标市场","市场定位","制定营销组合",[],[],{"id":92,"source":5,"question":93,"options":94,"answer":99,"related":100,"type":18,"origin":19,"createTime":20},314393866,"综合因素法是选择()细分依据进行市场细分",[95,96,97,98],"一个","两个或三个","多个","四个",[],[],{"id":102,"source":5,"question":103,"options":104,"answer":107,"related":108,"type":18,"origin":19,"createTime":20},314393867,"系列因素法是选择()细分依据,逐步进行市场细分",[95,105,106,97],"两个","三个",[],[],{"courseName":110,"courseImg":111,"workName":112,"workId":112,"count":18,"courseId":113},"市场营销","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F0d27132e8e4c25614916fe2373258c2e.jpg","","d5d9612893755ac18de0d6e7d818aa96"]