[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$ffksw-jGHUUs1EAOqoroZJS1w2xAdOQQJeiH83EHakF0":3},{"id":4,"source":5,"question":6,"options":7,"answer":12,"related":13,"type":24,"origin":109,"createTime":26},314393862,"v1","系列因素法的特点是",[8,9,10,11],"只用一个因素","由粗到细逐步细分","只用两个因素","只适用于组织市场",[],[14,27,37,47,57,61,71,81,91,101],{"id":15,"source":5,"question":16,"options":17,"answer":22,"related":23,"type":24,"origin":25,"createTime":26},314393858,"市场细分是指根据什么将整体市场划分为若干顾客群",[18,19,20,21],"产品类型","企业规模","消费者需求或购买行为的差异性","地理位置",[],[],0,null,"2026-01-19T09:51:22+08:00",{"id":28,"source":5,"question":29,"options":30,"answer":35,"related":36,"type":24,"origin":25,"createTime":26},314393859,"以下哪项不属于地理细分因素",[31,32,33,34],"国别","城市规模","生活方式","气候",[],[],{"id":38,"source":5,"question":39,"options":40,"answer":45,"related":46,"type":24,"origin":25,"createTime":26},314393860,"市场细分的最终目的是",[41,42,43,44],"对产品分类","制定营销组合策略","划分顾客群体","分析竞争者",[],[],{"id":48,"source":5,"question":49,"options":50,"answer":55,"related":56,"type":24,"origin":25,"createTime":26},314393861,"以下哪种细分方法使用两个或三个细分依据",[51,52,53,54],"单一因素法","综合因素法","系列因素法","行为因素法",[],[],{"id":4,"source":5,"question":6,"options":58,"answer":59,"related":60,"type":24,"origin":25,"createTime":26},[8,9,10,11],[],[],{"id":62,"source":5,"question":63,"options":64,"answer":69,"related":70,"type":24,"origin":25,"createTime":26},314393863,"中小企业通过市场细分可以",[65,66,67,68],"扩大企业规模","扬长避短,赢得竞争优势","减少产品种类","避免竞争",[],[],{"id":72,"source":5,"question":73,"options":74,"answer":79,"related":80,"type":24,"origin":25,"createTime":26},314393864,"市场细分的作用不包括()",[75,76,77,78],"发现新市场机会","制定针对性营销策略","增加企业成本","赢得竞争优势",[],[],{"id":82,"source":5,"question":83,"options":84,"answer":89,"related":90,"type":24,"origin":25,"createTime":26},314393865,"市场细分中,STP 分析的 S 是指()",[85,86,87,88],"市场细分","选择目标市场","市场定位","制定营销组合",[],[],{"id":92,"source":5,"question":93,"options":94,"answer":99,"related":100,"type":24,"origin":25,"createTime":26},314393866,"综合因素法是选择()细分依据进行市场细分",[95,96,97,98],"一个","两个或三个","多个","四个",[],[],{"id":102,"source":5,"question":103,"options":104,"answer":107,"related":108,"type":24,"origin":25,"createTime":26},314393867,"系列因素法是选择()细分依据,逐步进行市场细分",[95,105,106,97],"两个","三个",[],[],{"courseName":110,"courseImg":111,"workName":112,"workId":112,"count":24,"courseId":113},"市场营销","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F0d27132e8e4c25614916fe2373258c2e.jpg","","d5d9612893755ac18de0d6e7d818aa96"]