[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fxSTYmxfQER3IURO_d0nbW0o83SmN2g9SxSVa976yc5s":3},{"id":4,"source":5,"question":6,"options":7,"answer":12,"related":13,"type":24,"origin":110,"createTime":26},316139978,"v1","上海\"通用\"生产了别克后,又推出了赛欧,这是( )策略",[8,9,10,11],"向上延伸","向下延伸","双向延伸","品牌延伸",[],[14,27,31,41,51,61,70,80,90,100],{"id":15,"source":5,"question":16,"options":17,"answer":22,"related":23,"type":24,"origin":25,"createTime":26},316139977,"营销战略属于企业战略的哪个层次:( )",[18,19,20,21],"总体战略","经营战略","职能战略","竞争战略",[],[],0,null,"2026-01-23T16:46:04+08:00",{"id":4,"source":5,"question":6,"options":28,"answer":29,"related":30,"type":24,"origin":25,"createTime":26},[8,9,10,11],[],[],{"id":32,"source":5,"question":33,"options":34,"answer":39,"related":40,"type":24,"origin":25,"createTime":26},316139979,"以下哪个选项不是电话调查的优点( )",[35,36,37,38],"调查比较深入","不受地域限制","被调查者心理压力小","易于对访问员进行管理",[],[],{"id":42,"source":5,"question":43,"options":44,"answer":49,"related":50,"type":24,"origin":25,"createTime":26},316139980,"资源能力有限的企业因不能分散自己的资源于众多细分市场,不能进入自己不能把握的细分市场,所以应采取 ( ),走专业化经营道路",[45,46,47,48],"无差异营销","差异性营销","集中营销","专业性营销",[],[],{"id":52,"source":5,"question":53,"options":54,"answer":59,"related":60,"type":24,"origin":25,"createTime":26},316139981,"与顾客建立长期合作关系是( )的核心内容",[55,56,57,58],"关系营销","绿色营销","公共关系","相互市场营销",[],[],{"id":62,"source":5,"question":63,"options":64,"answer":68,"related":69,"type":24,"origin":25,"createTime":26},316139982,"最新的( )观念更强调营销人员和买者之间建立的关系",[65,57,66,67],"广告","销售促进","人员推销",[],[],{"id":71,"source":5,"question":72,"options":73,"answer":78,"related":79,"type":24,"origin":25,"createTime":26},316139983,"不同广告媒体所需成本是有差别的,其中最昂贵的是( )",[74,75,76,77],"报纸","电视","广播","杂志",[],[],{"id":81,"source":5,"question":82,"options":83,"answer":88,"related":89,"type":24,"origin":25,"createTime":26},316139984,"经济学原理可知,如果其它因素保持不变,消费者对某一商品需求量的变化与这一商品价格变化的方向相反,如果商品的价格下跌,需求量就上升,而商品的价格上涨时,需求量就相应下降,这就是商品的( )",[84,85,86,87],"供给规律","需求规律","竞争规律","价格规律",[],[],{"id":91,"source":5,"question":92,"options":93,"answer":98,"related":99,"type":24,"origin":25,"createTime":26},316139985,"为了弄清市场变量之间的因果关系,收集有关市场变量的数据资料,运用统计分析和逻辑推理等方法,判明变动原因和结果以及它们变动的规律,这是属于_________",[94,95,96,97],"探测性调研","描述性调研","因果关系调研","定期性调研",[],[],{"id":101,"source":5,"question":102,"options":103,"answer":108,"related":109,"type":24,"origin":25,"createTime":26},316139986,"营销渠道允许典型顾客一次购买的单位数量,这是客户因素的 ( )",[104,105,106,107],"批量大小","空间便利","产品品种","服务支持",[],[],{"courseName":111,"courseImg":112,"workName":113,"workId":113,"count":24,"courseId":114},"默认课程","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","","53e1d2ef4961cca8eea3e23969ad2cb9"]