[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fOGP05ijUuZpF7n_nWD15V6gIqMx9hGGJOUrX3ThJ744":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":16,"related":17,"source":27,"type":28},[],"2026-04-12 10:00:15",338851390,[8,9,10,11],"问卷的编制","数据的收集","管理问题和调研主题的确定","调研对象的确定",{"courseId":13,"courseImg":14,"courseName":15},"53e1d2ef4961cca8eea3e23969ad2cb9","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","默认课程","在市场调研过程中,我们首要的工作通常是()",[18,29,38,47,50,59,68,77,86,95],{"answer":19,"createTime":5,"id":20,"options":21,"question":26,"source":27,"type":28},[],338851387,[22,23,24,25],"顾客满意","顾客购买","顾客价值","顾客偏好","通过满足顾客需求达到(),最终实现包括利润在内的企业目标,是现代市场营销的基本精神","v1",0,{"answer":30,"createTime":5,"id":31,"options":32,"question":37,"source":27,"type":28},[],338851388,[33,34,35,36],"深度","宽度","关联度","长度","产品组合的()是指一个产品线中所含产品项目的多少",{"answer":39,"createTime":5,"id":40,"options":41,"question":46,"source":27,"type":28},[],338851389,[42,43,44,45],"品牌适应","刺激反应","品牌老化","品牌提升","一切的外部刺激,最终都会被适应,在企业营销方面,更多称之为()",{"answer":48,"createTime":5,"id":6,"options":49,"question":16,"source":27,"type":28},[],[8,9,10,11],{"answer":51,"createTime":5,"id":52,"options":53,"question":58,"source":27,"type":28},[],338851391,[54,55,56,57],"包装","广告","图案","品牌名称","被称为&quot;沉默的推销员&quot;的是品牌的()",{"answer":60,"createTime":5,"id":61,"options":62,"question":67,"source":27,"type":28},[],338851392,[63,64,65,66],"亲族品牌延伸","单一品牌延伸","主副品牌延伸","以上都属于","将原产品的品牌名称毫无变动的运用到延伸产品上的延伸被称为()",{"answer":69,"createTime":5,"id":70,"options":71,"question":76,"source":27,"type":28},[],338851393,[72,73,74,75],"品牌延伸","新品牌","产品线扩展","多品牌","为某一新增产品类别设立一个新的品牌名称是()",{"answer":78,"createTime":5,"id":79,"options":80,"question":85,"source":27,"type":28},[],338851394,[81,82,83,84],"边际收益","销售额","销售收入","总收入","企业每多出售一件产品所增加的收入,也就是最后一件产品的卖价,叫做()",{"answer":87,"createTime":5,"id":88,"options":89,"question":94,"source":27,"type":28},[],338851395,[90,91,92,93],"您是否经常去某商场购物","您一年购买多少瓶软饮料","每天抽烟的数量为多少支","您每年在化妆品上的开支为多少元","下列问项中,哪个问项相对合理,没有明显的缺陷",{"answer":96,"createTime":5,"id":97,"options":98,"question":103,"source":27,"type":28},[],338851396,[99,100,101,102],"仿制新产品","全新产品","换代产品","领先产品","企业在原有产品的基础上,部分采用新技术、新材料制成的性能有显著提高的新产品是()"]