[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fNn8Ag3R8lDsy_XTk83nu5wBBnD6QxNdEf__qqBmxjYU":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":13,"question":17,"related":18,"source":22,"type":23},[],"2026-04-17 08:45:12",342667393,[8,9,10,11,12],"目标市场-市场细分-市场定位","市场细分-目标市场-市场定位","市场定位-市场细分-目标市场","市场细分-市场定位-目标市场","目标市场-市场定位-市场细分",{"courseId":14,"courseImg":15,"courseName":16},"53e1d2ef4961cca8eea3e23969ad2cb9","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","默认课程","STP营销战略的核心逻辑先后顺序为( )",[19,24,34,44,54,63,73,78,88,98],{"answer":20,"createTime":5,"id":6,"options":21,"question":17,"source":22,"type":23},[],[8,9,10,11,12],"v1",0,{"answer":25,"createTime":5,"id":26,"options":27,"question":33,"source":22,"type":23},[],342667394,[28,29,30,31,32],"一致性","差异性","相似性","关联性","普遍性","医药市场细分的核心是依据消费者对医药产品的需求、购买行为等的( )划分子市场",{"answer":35,"createTime":5,"id":36,"options":37,"question":43,"source":22,"type":23},[],342667395,[38,39,40,41,42],"年龄","性别","消费场景","收入","地理区域","某药企针对考研学生推出缓解用眼疲劳+提神的复合保健品,核心细分依据是( )",{"answer":45,"createTime":5,"id":46,"options":47,"question":53,"source":22,"type":23},[],342667396,[48,49,50,51,52],"地理因素","人口因素","疾病因素","心理因素","药品特性","按药品的剂型、规格、安全性对医药市场进行细分,属于( )细分标准",{"answer":55,"createTime":5,"id":56,"options":57,"question":62,"source":22,"type":23},[],342667397,[58,29,59,60,61],"可衡量","盈利性","可进入","相对稳定","医药市场细分原则中,"细分后的市场能被企业通过渠道有效触达"体现的是( )",{"answer":64,"createTime":5,"id":65,"options":66,"question":72,"source":22,"type":23},[],342667398,[67,68,69,70,71],"产品专业化","市场集中化","市场专业化","选择专业化","市场全面化","某小型药企仅专注于婴幼儿腹泻专用药市场,其目标市场选择战略是( )",{"answer":74,"createTime":5,"id":75,"options":76,"question":77,"source":22,"type":23},[],342667399,[67,69,70,68,71],"企业仅生产医用碘伏,卖给医院、诊所、药店、家庭等所有需求群体,属于( )",{"answer":79,"createTime":5,"id":80,"options":81,"question":87,"source":22,"type":23},[],342667400,[82,83,84,85,86],"无差异性战略","差异性战略","集中性战略","渗透战略","撇脂战略","企业把整体医药市场当作目标市场,仅推出单一产品、采用统一营销组合,属于( )",{"answer":89,"createTime":5,"id":90,"options":91,"question":97,"source":22,"type":23},[],342667401,[92,93,94,95,96],"无差异性营销","差异性营销","集中性营销","全面化营销","多元化营销","医药产品进入衰退期,市场需求萎缩,企业最适合采用的营销策略是( )",{"answer":99,"createTime":5,"id":100,"options":101,"question":107,"source":22,"type":23},[],342667402,[102,103,104,105,106],"大众化","同质化","与众不同","低成本","高销量","市场定位的核心是为医药产品塑造( )的特色和形象,并传递给消费者"]