[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$flqspB_eHndt-qM7ShqatXCdBfub7jLm2mBIztb9_FLE":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":16,"related":17,"source":27,"type":28},[],"2026-05-18 00:29:47",374630455,[8,9,10,11],"Promote a specific individual product","Compare features with rival products","Create a positive image for an entire organization","Remind the public that a product is still available",{"courseId":13,"courseImg":14,"courseName":15},"53e1d2ef4961cca8eea3e23969ad2cb9","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","默认课程","Institutional advertising aims to",[18,29,38,41,50,59,68,77,86,95],{"answer":19,"createTime":5,"id":20,"options":21,"question":26,"source":27,"type":28},[],374630453,[22,23,24,25],"Marketing mix","Promotion mix","Advertising strategy","Sales process","The combination of promotional tools, timing, and scope of campaigns is referred to as the","v1",0,{"answer":30,"createTime":5,"id":31,"options":32,"question":37,"source":27,"type":28},[],374630454,[33,34,35,36],"A large advertising budget","A good product","Aggressive personal selling","Frequent sales promotions","At the core of a successful promotion mix is",{"answer":39,"createTime":5,"id":6,"options":40,"question":16,"source":27,"type":28},[],[8,9,10,11],{"answer":42,"createTime":5,"id":43,"options":44,"question":49,"source":27,"type":28},[],374630456,[45,46,47,48],"Radio","Newspapers","Television","Outdoor billboards","Which is the most expensive advertising medium among the options",{"answer":51,"createTime":5,"id":52,"options":53,"question":58,"source":27,"type":28},[],374630457,[54,55,56,57],"Convey very long messages","Reach a vast captive audience with colorful messages","Cost very little to prepare","Be exposed for a long time","An advantage of television advertising is that it can",{"answer":60,"createTime":5,"id":61,"options":62,"question":67,"source":27,"type":28},[],374630458,[63,64,65,66],"They do not trust agencies","They believe agencies are never effective","Financially they cannot afford professional advertising agencies","It is recommended for all small firms","Why do many small businesses do their own advertising",{"answer":69,"createTime":5,"id":70,"options":71,"question":76,"source":27,"type":28},[],374630459,[72,73,74,75],"1%-5% of the cost of the ads","10%-20% of the cost of the ads","25%-30% of the cost of the ads","Over 50% of the cost of the ads","The commission paid to an advertising agency is usually",{"answer":78,"createTime":5,"id":79,"options":80,"question":85,"source":27,"type":28},[],374630460,[81,82,83,84],"Advertising","Publicity","Sales promotion","Personal selling","The promotional tool that is the most costly but also the most effective is",{"answer":87,"createTime":5,"id":88,"options":89,"question":94,"source":27,"type":28},[],374630461,[90,91,92,93],"Qualify","Approach","Presentation","Close","In personal selling, the first face-to-face contact with the prospect is called",{"answer":96,"createTime":5,"id":97,"options":98,"question":103,"source":27,"type":28},[],374630462,[99,100,101,102],"Signs the sale is lost","Opportunities for further presentation","A reason to lower the price immediately","A cue to end the meeting","A salesperson should treat customer objections as"]