[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fm15YWAna1CWgynBjPBu-16Z3YvY1PqjZtj9KMVk8YtY":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":16,"related":17,"source":27,"type":28},[],"2026-05-18 00:29:47",374630461,[8,9,10,11],"Qualify","Approach","Presentation","Close",{"courseId":13,"courseImg":14,"courseName":15},"53e1d2ef4961cca8eea3e23969ad2cb9","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F03a579384a6dc297c89809b582fcc767.png","默认课程","In personal selling, the first face-to-face contact with the prospect is called",[18,29,38,47,56,65,74,83,92,95],{"answer":19,"createTime":5,"id":20,"options":21,"question":26,"source":27,"type":28},[],374630453,[22,23,24,25],"Marketing mix","Promotion mix","Advertising strategy","Sales process","The combination of promotional tools, timing, and scope of campaigns is referred to as the","v1",0,{"answer":30,"createTime":5,"id":31,"options":32,"question":37,"source":27,"type":28},[],374630454,[33,34,35,36],"A large advertising budget","A good product","Aggressive personal selling","Frequent sales promotions","At the core of a successful promotion mix is",{"answer":39,"createTime":5,"id":40,"options":41,"question":46,"source":27,"type":28},[],374630455,[42,43,44,45],"Promote a specific individual product","Compare features with rival products","Create a positive image for an entire organization","Remind the public that a product is still available","Institutional advertising aims to",{"answer":48,"createTime":5,"id":49,"options":50,"question":55,"source":27,"type":28},[],374630456,[51,52,53,54],"Radio","Newspapers","Television","Outdoor billboards","Which is the most expensive advertising medium among the options",{"answer":57,"createTime":5,"id":58,"options":59,"question":64,"source":27,"type":28},[],374630457,[60,61,62,63],"Convey very long messages","Reach a vast captive audience with colorful messages","Cost very little to prepare","Be exposed for a long time","An advantage of television advertising is that it can",{"answer":66,"createTime":5,"id":67,"options":68,"question":73,"source":27,"type":28},[],374630458,[69,70,71,72],"They do not trust agencies","They believe agencies are never effective","Financially they cannot afford professional advertising agencies","It is recommended for all small firms","Why do many small businesses do their own advertising",{"answer":75,"createTime":5,"id":76,"options":77,"question":82,"source":27,"type":28},[],374630459,[78,79,80,81],"1%-5% of the cost of the ads","10%-20% of the cost of the ads","25%-30% of the cost of the ads","Over 50% of the cost of the ads","The commission paid to an advertising agency is usually",{"answer":84,"createTime":5,"id":85,"options":86,"question":91,"source":27,"type":28},[],374630460,[87,88,89,90],"Advertising","Publicity","Sales promotion","Personal selling","The promotional tool that is the most costly but also the most effective is",{"answer":93,"createTime":5,"id":6,"options":94,"question":16,"source":27,"type":28},[],[8,9,10,11],{"answer":96,"createTime":5,"id":97,"options":98,"question":103,"source":27,"type":28},[],374630462,[99,100,101,102],"Signs the sale is lost","Opportunities for further presentation","A reason to lower the price immediately","A cue to end the meeting","A salesperson should treat customer objections as"]