[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$ffq9vCbKZAreNK55Gm2detmYMd39Pw-xiDJT3PFEtDl0":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":10,"question":17,"related":18,"source":24,"type":25},[],"2023-06-08 19:55:41",53747705,[8,9],"正确","错误",{"count":11,"courseId":12,"courseImg":13,"courseName":14,"workId":15,"workName":16},122,"92220dd217fda46ec8f7e978926c93be","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002Fe5cd73a68ad65f19de8b56a2695e3b62.jpg","网络广告","exam_96163118","判断题复习21电商51、52","弹出式广告具有强制消费者观看的特点,因此不必设置关闭按钮",[19,26,31,36,41,46,51,56,61,66],{"answer":20,"createTime":5,"id":21,"options":22,"question":23,"source":24,"type":25},[],53747657,[8,9],"组图信息流广告是指广告信息由文字内容加上一张尺寸较大的图片组成","v1",3,{"answer":27,"createTime":5,"id":28,"options":29,"question":30,"source":24,"type":25},[],53747658,[8,9],"随着社会的发展,年轻消费者追求时尚和个性化,注重品牌和品质的消费理念,对互联网广告的影响越来越大.( )",{"answer":32,"createTime":5,"id":33,"options":34,"question":35,"source":24,"type":25},[],53747659,[8,9],"人员在选择信息流广告图片时,要尽量选择一些清晰度高且与广告素材广告信息相符的图片,让信息的展示更加直观,这有利于广告信息的传递",{"answer":37,"createTime":5,"id":38,"options":39,"question":40,"source":24,"type":25},[],53747660,[8,9],"广告主题是通过对广告目标的概括而提炼出的广告中心思想,是广告创意的基石",{"answer":42,"createTime":5,"id":43,"options":44,"question":45,"source":24,"type":25},[],53747661,[8,9],"在进行Banner广告设计前,需要先明确设计主题",{"answer":47,"createTime":5,"id":48,"options":49,"question":50,"source":24,"type":25},[],53747662,[8,9],"在互联网广告设计中,广告主题既是广告活动要达到的目的,又是衡量一则广告活动效果好坏的标准",{"answer":52,"createTime":5,"id":53,"options":54,"question":55,"source":24,"type":25},[],53747663,[8,9],"浮动式广告是指消费者浏览网页页面时,会随着鼠标指针移动的图片式广告,该类型的互联网广告会漂浮在网页页面上,会随着网页页面上下左右移动,吸引消费者的注意",{"answer":57,"createTime":5,"id":58,"options":59,"question":60,"source":24,"type":25},[],53747664,[8,9],"附文是广告文案的主干,是一篇文案中篇幅最大的部分",{"answer":62,"createTime":5,"id":63,"options":64,"question":65,"source":24,"type":25},[],53747665,[8,9],"标题的写作应该直击消费者的痛点,这个痛点既可以是与消费者切身利益相关的利益,也可以是文案正文的关键信息",{"answer":67,"createTime":5,"id":68,"options":69,"question":70,"source":24,"type":25},[],53747666,[8,9],"互联网广告文案主要包括3个主要内容,分别是互联网广告的标题、正文和附文"]