[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fPff8dlcf3mMZAT0bQ2FhSaFHqxHz2rn1n5pFRvoDgb8":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":30,"type":31},[],"2023-06-18 09:47:11",69030640,[8,9,10,11],"属性一览表法","利益分类法","头脑风暴法","垂直思考法",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},72,"7a91dbf316dbde84ae3ae0721a592382","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F9364a632fe9c3820c4387bab572b708c.jpg","市场营销实务","work_28066973","单元十二 促销策略决策","将企业产品和主要竞争对手产品的主要属性列成一览表,然后对每一产品属性进行分析,比较,发现有用、有效信息的方法称为( )",[21,32,41,48,56,65,74,83,89,98],{"answer":22,"createTime":5,"id":23,"options":24,"question":29,"source":30,"type":31},[],69030631,[25,26,27,28],"广告","公关关系","营业推广","人员推销","在促销的四种方式在中,属于人员促销的是( )","v1",0,{"answer":33,"createTime":5,"id":34,"options":35,"question":40,"source":30,"type":31},[],69030632,[36,37,38,39],"营销策划","营销战略","整合营销传播","整合营销","通过计划、创造、整合和执行各种营销传播工具,使营销信息随时间推移送达目标受众并对其产生清晰、一致和最大化影响的传播过程称为( )",{"answer":42,"createTime":5,"id":43,"options":44,"question":47,"source":30,"type":31},[],69030633,[36,37,45,46],"营销沟通","营销工具","营销传播工具的实质是( )",{"answer":49,"createTime":5,"id":50,"options":51,"question":55,"source":30,"type":31},[],69030634,[25,52,53,54],"销售促进","公共关系","事件和体验","为鼓励顾客对某个产品或者服务进行使用和购买而进行的一种短期刺激是整合营销传播工具类型中的( )",{"answer":57,"createTime":5,"id":58,"options":59,"question":64,"source":30,"type":31},[],69030635,[60,61,62,63],"推式战略","拉式战略","分销战略","直接营销","沿分销渠道垂直向下推销,即把中间商作为主要的促销对象,再由中间商影响消费者,进而实现销售的战略称为( )",{"answer":66,"createTime":5,"id":67,"options":68,"question":73,"source":30,"type":31},[],69030636,[69,70,71,72],"信息内容","信息源","信息形式","信息结构","营销传播中信息的发布者或直接传播者被称为( )",{"answer":75,"createTime":5,"id":76,"options":77,"question":82,"source":30,"type":31},[],69030637,[78,79,80,81],"人员传播","媒体传播","气氛传播","事件传播","产业用品企业的主要信息传播渠道通常是( )",{"answer":84,"createTime":5,"id":85,"options":86,"question":88,"source":30,"type":31},[],69030638,[52,25,87,54],"广告关系","通过大众传播媒体,采用付费方式,以营利为目的进行的有关商品、服务、观念等的说服性的信息传播活动是营销活动中的( )",{"answer":90,"createTime":5,"id":91,"options":92,"question":97,"source":30,"type":31},[],69030639,[93,94,95,96],"说服型","通知型","提醒型","劝导型","适用于新产品市场的导入期和成长期初期的广告目标类型是( )",{"answer":99,"createTime":5,"id":6,"options":100,"question":19,"source":30,"type":31},[],[8,9,10,11]]