[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fcHwu97GN13Xh0q4PsDVDNCWXqd4E4xN8oOX17AG89B0":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":13,"question":20,"related":21,"source":31,"type":32},[],"2023-09-16 18:33:21",97071737,[8,9,10,11,12],"客观性","差异性","多变性","稳定性","相关性",{"count":14,"courseId":15,"courseImg":16,"courseName":17,"workId":18,"workName":19},12,"d4716f418a592d9c3ec09b40677b473e","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F6da8eddd259e54b406ebb4d5cf81f45a.jpg","市场营销","c136586ea5f2403f9d9eb0d483b05344","第一章:走进市场营销测试题","市场营销环境的特征是( )",[22,33,42,51,60,69,78,87,90,99],{"answer":23,"createTime":5,"id":24,"options":25,"question":30,"source":31,"type":32},[],97071722,[26,27,28,29],"社会习俗","消费心理","价值观念","营销道德","( )指人们对社会生活中各种事物的态度和看法","v1",0,{"answer":34,"createTime":5,"id":35,"options":36,"question":41,"source":31,"type":32},[],97071723,[37,38,39,40],"产品观念","市场营销观念","推销观念","生态营销观念","标志卖方市场向买方市场过渡的营销观念是( )",{"answer":43,"createTime":5,"id":44,"options":45,"question":50,"source":31,"type":32},[],97071725,[46,47,48,49],"职能研究法","管理研究法","机构研究法","系统研究法","市场营销学的研究方法中,( )是依目标市场的需要,分析研究企业的外部环境因素、企业自身的资源条件及营销目标,权衡利弊得失,选择最佳的市场营销组合,以扩大销售、提高市场占有率、增加盈利",{"answer":52,"createTime":5,"id":53,"options":54,"question":59,"source":31,"type":32},[],97071728,[55,56,57,58],"产品产量","产品质量","产品销售","顾客需求","推销观念的出发点是( )",{"answer":61,"createTime":5,"id":62,"options":63,"question":68,"source":31,"type":32},[],97071731,[64,65,66,67],"买卖的场所","商品交换关系的总和","&zwj;交换过程本身","具有购买欲望和支付能力的消费者","从市场营销的角度看,市场就是( )",{"answer":70,"createTime":5,"id":71,"options":72,"question":77,"source":31,"type":32},[],97071733,[73,74,75,76],"满足消费者的需求和欲望","获取利润","求得生存和发展","把商品推销给消费者","从营销理论的角度而言,企业市场营销的最终目标是( )",{"answer":79,"createTime":5,"id":80,"options":81,"question":86,"source":31,"type":32},[],97071735,[82,83,84,85],"传统观念","社会市场营销观念","销售观念","绿色市场营销观念","企业的市场营销哲学可归纳为五种,即生产观念、产品观念、推销观念、市场营销观念和( )",{"answer":88,"createTime":5,"id":6,"options":89,"question":20,"source":31,"type":32},[],[8,9,10,11,12],{"answer":91,"createTime":5,"id":92,"options":93,"question":98,"source":31,"type":32},[],97071740,[94,95,96,97],"人类的需要和欲望是市场营销活动的出发点","市场营销者可以是卖主,也可以是买主","市场导向是以市场需求和市场竞争两者为焦点","纽约学派主要以研究农产品分销问题为主,其主要贡献是明确了市场营销的概念范围","以下理解不正确的是( )",{"answer":100,"createTime":5,"id":101,"options":102,"question":104,"source":31,"type":32},[],97071743,[103,37,39,38],"生产观念","&quot;如果你能比你的邻居制造出更好的捕鼠器,人们就会踏破你的门槛&quot;,这句话反映的营销观念是()"]