[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f3oL59F1qEJzQzWVsyUeBYfvAUQdLZXGaCpGWfMKiDJM":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":19,"related":20,"source":24,"type":25},[],"2023-05-13 23:30:51",9745642,[8,9,10,11],"买方","卖方","产品","中间商",{"count":13,"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},9,"6be454c1d076477dc6a5aa63e97653a0","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F837311f2d660fb518f0557e654888838.png","大学生创新创业降龙十八讲","2221732847184d53b380dd1179e104c7","11.1 目标市场的营销战略","市场细分化是根据( )的差异对市场进行的划分",[21,26,35,44,53,64,70,77,87],{"answer":22,"createTime":5,"id":6,"options":23,"question":19,"source":24,"type":25},[],[8,9,10,11],"v1",0,{"answer":27,"createTime":5,"id":28,"options":29,"question":34,"source":24,"type":25},[],9745643,[30,31,32,33],"市场集中化","市场专业化","产品专业化","市场的全面覆盖","采用( )的模式的企业应具有较强的资源和营销实力",{"answer":36,"createTime":5,"id":37,"options":38,"question":43,"source":24,"type":25},[],9745644,[39,40,41,42],"可衡量性","可实现性","可赢利性","可区分性","依据目前的资源状况能否通过适当的营销组合去占领目标市场,即企业所选择的目标市场是否易于进入,这是市场细分的( )原则",{"answer":45,"createTime":5,"id":46,"options":47,"question":52,"source":24,"type":25},[],9745645,[48,49,50,51],"1956","1944","1987","2012","历史上最早提出市场细分战略的人,是( )年,美国营销学家温德尔·斯密",{"answer":54,"createTime":5,"id":55,"options":56,"question":62,"source":24,"type":63},[],9745646,[57,58,59,60,61],"有利于发现市场机会","有利于选择目标市场","有利于制定市场营销组合策略","有利于提高企业的竞争力","有利于提升顾客的忠诚度","市场细分就是企业根据自身条件和营销目标,以顾客需求的某些特征或变量为依据,区分具有不同需求的顾客群体的过程.市场细分的作用包括( )",1,{"answer":65,"createTime":5,"id":66,"options":67,"question":69,"source":24,"type":63},[],9745647,[40,39,42,68],"可盈利性","市场细分的原则包括( )",{"answer":71,"createTime":5,"id":72,"options":73,"question":76,"source":24,"type":63},[],9745648,[30,32,31,74,75],"选择专业化","市场全面化","企业在进行目标市场的选择时,企业有( )种可供参考的市场覆盖模式",{"answer":78,"createTime":5,"id":79,"options":80,"question":86,"source":24,"type":63},[],9745649,[81,82,83,84,85],"产品差异化战略","服务差异化战略","人员差异化战略","形象差异化战略","促销方式差异化战略","市场定位战略种,产异化是市场定位的根本战略,其中差异化的具体表现在以下几个方面.( )",{"answer":88,"createTime":5,"id":89,"options":90,"question":94,"source":24,"type":63},[],9745650,[91,92,93],"无差异性市场营销战略\u002F差异性市场营销战略","适应性市场营销战略","集中性市场营销战略","市场细分之后,企业面对许多不同的子市场要进行评价,结合自身资源和目标选择合适的目标市场战略.目标市场战略主要有以下几种.( )"]