[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fNNGca8BzTcDyuOaBhWGjBqDmFq4LJnXWpVQc6Di3JaM":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":16,"related":17,"source":21,"type":22},[],"2023-09-26 19:06:01",98424711,[8,9,10,11],"批发商","零售商","顾客","个人",{"courseId":13,"courseImg":14,"courseName":15},"3517b5ce2ad7d8b143abb2d15c118727","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002Feedae6e82bdd32e51708685abb935d64.png","《互联网+创业实务》","产品指你计划向( )销售的东西,即你计划向目标客户提供的产品和服务的组合",[18,23,32,41,48,56,62,71,79,85],{"answer":19,"createTime":5,"id":6,"options":20,"question":16,"source":21,"type":22},[],[8,9,10,11],"v1",0,{"answer":24,"createTime":5,"id":25,"options":26,"question":31,"source":21,"type":22},[],98424712,[27,28,29,30],"商誉","实物","商标","服务","如果你是零售商和批发商,那么提供的( )就是你的产品",{"answer":33,"createTime":5,"id":34,"options":35,"question":40,"source":21,"type":22},[],98424713,[36,37,38,39],"核心产品","外部产品","内部产品","有型产品","现代市场营销理论认为,产品整体概念包含( )、无形产品和附加产品三个层次",{"answer":42,"createTime":5,"id":43,"options":44,"question":47,"source":21,"type":22},[],98424714,[36,45,46,39],"无形产品","附加产品","( )是指产品的使用价值,是顾客真正要买的东西,因而是在产品整体概念中也是最基本、最主要的部分",{"answer":49,"createTime":5,"id":50,"options":51,"question":55,"source":21,"type":22},[],98424715,[52,28,53,54],"实现","表现","呈现","形式产品是核心产品借以( )的形式,指产品的质量、设计、包装、品牌等要素",{"answer":57,"createTime":5,"id":58,"options":59,"question":61,"source":21,"type":22},[],98424716,[60,37,46,39],"、核心产品","( )包括:提供信贷、免费送货、质量保证、安装、售后服务",{"answer":63,"createTime":5,"id":64,"options":65,"question":70,"source":21,"type":22},[],98424717,[66,67,68,69],"加利润","附加成本","加产品","加利益","美国学者莱维特曾经指出;"新的竞争不是发生在各个公司的工厂生产什么产品,而是发生在其产品能提供何种( )"",{"answer":72,"createTime":5,"id":73,"options":74,"question":78,"source":21,"type":22},[],98424718,[75,76,77,54],"欲望","需要","需求","美国质量协会认为特征是:由产品或服务的特征所提供的使之能够满足顾客现在或潜在( )的性能",{"answer":80,"createTime":5,"id":81,"options":82,"question":84,"source":21,"type":22},[],98424719,[83,37,46,39],"、替代产品","任何产品的生命都是有限的,会经历新产品投放、成长、市场逐渐成熟、市场慢慢衰退等阶段,选择或者开发新的( )是企业经营中与先要计划的工作",{"answer":86,"createTime":5,"id":87,"options":88,"question":92,"source":21,"type":22},[],98424720,[89,90,91,39],"生产型企业","服务型企业","制造型企业","如果你的企业是( ),那么所提供的服务就是你的产品.它无形但体现出它的活动是各式各样的"]