[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fll8q5YRattPQvX9HnCrmsOK21rlpV4scmplN6xM8LIM":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":13,"question":19,"related":20,"source":28,"type":33},[],"2023-05-07 18:43:24",12274820,[8,9,10,11,12],"属性列举法","强行关联法","反转假设分析法","新情景分析法","意见征集法",{"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},"1000008225","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F2c6d3314326e5a791fb77181ba880ef7.jpg","市场营销学（山东大学）","6859434","市场营销学（山东大学（威海））教程考试","为了更好地获取新产品创意,企业可以采取的方法有______",[21,30,34,44,49,59,68,78,88,97],{"answer":22,"createTime":5,"id":23,"options":24,"question":27,"source":28,"type":29},[],12274819,[25,26],"对","错","感觉就是人脑对直接作用于感觉器官的客观事物整体属性的反应","v2",3,{"answer":31,"createTime":5,"id":6,"options":32,"question":19,"source":28,"type":33},[],[8,9,10,11,12],1,{"answer":35,"createTime":5,"id":36,"options":37,"question":42,"source":28,"type":43},[],12274821,[38,39,40,41],"思考","关联","情感","感官","通过设计能够启发顾客心智、激发其创造性的营销手段,使顾客从中得到实现自身价值的满足感,这种体验营销模式是_____式体验营销",0,{"answer":45,"createTime":5,"id":46,"options":47,"question":48,"source":28,"type":29},[],12274848,[25,26],"组织也常常通过租赁方式取得所需的产品",{"answer":50,"createTime":5,"id":51,"options":52,"question":58,"source":28,"type":33},[],12274853,[53,54,55,56,57],"绩效","利润","信誉","合作诚意","生产能力","中间商对各供应商的______等因素进行评价,以决定下一步是否继续合作",{"answer":60,"createTime":5,"id":61,"options":62,"question":67,"source":28,"type":33},[],12274866,[63,64,65,66],"高促销","低价格","低促销","高价格","缓慢渗透策略,即企业以______推出新产品",{"answer":69,"createTime":5,"id":70,"options":71,"question":77,"source":28,"type":33},[],12274868,[72,73,74,75,76],"顾客及其周围的人以往的消费体验","产品本身的因素","竞争品牌的影响","企业的促销与承诺","顾客自身的特性","能够影响顾客期望的因素包括______",{"answer":79,"createTime":5,"id":80,"options":81,"question":87,"source":28,"type":33},[],12274874,[82,83,84,85,86],"稳定的利润源泉","节约营销成本","忠诚顾客有较高的溢价容忍度","口碑价值","员工忠诚","顾客忠诚的营销效应包括______",{"answer":89,"createTime":5,"id":90,"options":91,"question":96,"source":28,"type":33},[],12274884,[92,93,94,95],"向上延伸","向下延伸","双向延伸","横向延伸","产品线延伸的方式包括______",{"answer":98,"createTime":5,"id":99,"options":100,"question":101,"source":28,"type":29},[],12274916,[25,26],"调研问卷的答案要互斥并穷尽"]