[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f9FNI2GBChRgUj8_6aaeWZmyy-F91RVkTIIg0XBpPj-k":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":13,"question":19,"related":20,"source":28,"type":40},[],"2023-05-07 18:43:24",12274868,[8,9,10,11,12],"顾客及其周围的人以往的消费体验","产品本身的因素","竞争品牌的影响","企业的促销与承诺","顾客自身的特性",{"courseId":14,"courseImg":15,"courseName":16,"workId":17,"workName":18},"1000008225","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F2c6d3314326e5a791fb77181ba880ef7.jpg","市场营销学（山东大学）","6859434","市场营销学（山东大学（威海））教程考试","能够影响顾客期望的因素包括______",[21,30,41,51,56,66,75,78,88,97],{"answer":22,"createTime":5,"id":23,"options":24,"question":27,"source":28,"type":29},[],12274819,[25,26],"对","错","感觉就是人脑对直接作用于感觉器官的客观事物整体属性的反应","v2",3,{"answer":31,"createTime":5,"id":32,"options":33,"question":39,"source":28,"type":40},[],12274820,[34,35,36,37,38],"属性列举法","强行关联法","反转假设分析法","新情景分析法","意见征集法","为了更好地获取新产品创意,企业可以采取的方法有______",1,{"answer":42,"createTime":5,"id":43,"options":44,"question":49,"source":28,"type":50},[],12274821,[45,46,47,48],"思考","关联","情感","感官","通过设计能够启发顾客心智、激发其创造性的营销手段,使顾客从中得到实现自身价值的满足感,这种体验营销模式是_____式体验营销",0,{"answer":52,"createTime":5,"id":53,"options":54,"question":55,"source":28,"type":29},[],12274848,[25,26],"组织也常常通过租赁方式取得所需的产品",{"answer":57,"createTime":5,"id":58,"options":59,"question":65,"source":28,"type":40},[],12274853,[60,61,62,63,64],"绩效","利润","信誉","合作诚意","生产能力","中间商对各供应商的______等因素进行评价,以决定下一步是否继续合作",{"answer":67,"createTime":5,"id":68,"options":69,"question":74,"source":28,"type":40},[],12274866,[70,71,72,73],"高促销","低价格","低促销","高价格","缓慢渗透策略,即企业以______推出新产品",{"answer":76,"createTime":5,"id":6,"options":77,"question":19,"source":28,"type":40},[],[8,9,10,11,12],{"answer":79,"createTime":5,"id":80,"options":81,"question":87,"source":28,"type":40},[],12274874,[82,83,84,85,86],"稳定的利润源泉","节约营销成本","忠诚顾客有较高的溢价容忍度","口碑价值","员工忠诚","顾客忠诚的营销效应包括______",{"answer":89,"createTime":5,"id":90,"options":91,"question":96,"source":28,"type":40},[],12274884,[92,93,94,95],"向上延伸","向下延伸","双向延伸","横向延伸","产品线延伸的方式包括______",{"answer":98,"createTime":5,"id":99,"options":100,"question":101,"source":28,"type":29},[],12274916,[25,26],"调研问卷的答案要互斥并穷尽"]