[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$faqBWOdZ_Ma5Ahrg5Q_LDjzS9HJbK0iWfWAjoL2x1kUc":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":18,"related":19,"source":29,"type":30},[],"2023-06-09 09:15:16",33653577,[8,9,10,11],"Savvy Shoppers","Image Seekers","Satisfied Sippers","Enthusiast",{"courseId":13,"courseImg":14,"courseName":15,"workId":16,"workName":17},"1000009987","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F4fcf002bc3cbac73f88cbb64c535fc80.jpg","国际市场营销（山东交通学院）","22335560","国际市场营销（山东交通学院）教程考试","The ________ segment of the US premium wine market skews male, has an average age of 35, and uses wine as a badge to say who they are, so they are willing to pay more to make sure they're getting the right bottle",[20,31,39,44,47,52,57,62,67,76],{"answer":21,"createTime":5,"id":22,"options":23,"question":28,"source":29,"type":30},[],33653514,[24,25,26,27],"Missouri-Pacific Railroad: We run a railroad","Xerox: We make copying equipment","Standard Oil: We sell gasoline","Encyclopedia Britannica: We distribute information","Which of the following is best described as a market-oriented business definition?( )","v2",0,{"answer":32,"createTime":5,"id":33,"options":34,"question":37,"source":29,"type":38},[],33653525,[35,36],"对","错","If Xerox Corporation defined its scope of business as 'making copying equipment,' it can be classified as a marketing definition.( )",3,{"answer":40,"createTime":5,"id":41,"options":42,"question":43,"source":29,"type":38},[],33653576,[35,36],"The behavior people exhibit as they pass through certain life-cycle stages, such as becoming a parent, is largely fixed and does not change over time",{"answer":45,"createTime":5,"id":6,"options":46,"question":18,"source":29,"type":30},[],[8,9,10,11],{"answer":48,"createTime":5,"id":49,"options":50,"question":51,"source":29,"type":38},[],33653648,[35,36],"When a parent brand covers a new product within a product category it currently serves, it is called a line extension",{"answer":53,"createTime":5,"id":54,"options":55,"question":56,"source":29,"type":38},[],33653665,[35,36],"The role of a relatively high-priced brand in a portfolio is often to attract customers to the brand franchise or to "build traffic."",{"answer":58,"createTime":5,"id":59,"options":60,"question":61,"source":29,"type":38},[],33653673,[35,36],"A firm's branding strategy is also called the brand architecture",{"answer":63,"createTime":5,"id":64,"options":65,"question":66,"source":29,"type":38},[],33653690,[35,36],"In the statement, "Volvo develops its cars for buyers to whom safety is a major concern, positioning the vehicles as the safest a customer can buy," buyers to whom safety is a major concern is the target market",{"answer":68,"createTime":5,"id":69,"options":70,"question":75,"source":29,"type":30},[],33653693,[71,72,73,74],"initiator","influencer","decider","buyer","Dennis requests his father to buy him a PlayStation® for his birthday. With respect to consumer decision roles, which role is Dennis currently playing",{"answer":77,"createTime":5,"id":78,"options":79,"question":84,"source":29,"type":30},[],33653699,[80,81,82,83],"understanding the reasons they are not using it","offering financial incentives for first-time use","increasing the usage rate of existing users","developing a new product that better meets their needs","The key to attracting potential users of a product or service, or even possibly nonusers, is ________"]